To enable consistent and repeatable customer research, using a single platform, Gtmhub decided to partner with Great Question.
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Gtmhub helps enterprises orchestrate strategy and deliver business results with OKRs (objectives and key results) at scale. Trusted by over 1,000 organizations and 500,000 users in 75 countries, Gtmhub has always been passionate about listening to its customers.

Heading into the new year, one of the Gtmhub research team’s very own OKRs is growing its panel of research-ready customers. They also plan to double in size by adding more researchers and data scientists. To enable consistent and repeatable research through this growth, Gtmhub wants to execute as much research as possible in a single place.

So, Gtmhub decided to partner with Great Question. They’ll be able to use a single customer research platform to handle all research tasks, making it so easy and fast to get customer feedback that anyone at their organization can do it.

“We’re really excited to get started with Great Question. The time savings alone will allow us to scale and streamline our customer research as our customer base grows,” stated Justin Wachholtz, Director of RAI Operations at Gtmhub. “We are going to be able to weave the voice of our customers into every new launch, which is going to be invaluable for our product teams.”

Great Question’s all-in-one customer research platform consolidates every painful step of the research process, from participant recruitment to study creation to sending incentives and sharing insights. Now, Gtmhub will be able to recruit participants and launch studies in under 10 minutes—all while keeping its growing team on the same page.

“Gtmhub helps organizations stay focused on achieving their goals, and are able to do that by staying close to customers. In this next phase of their growth, we’re looking forward to streamlining the team’s research process and keeping the voice of the customer front and center,” said Ned Dwyer, CEO of Great Question.

In the next 3 months, Gtmhub will be able to build and manage their research panel, deploy surveys, 1:1 interviews, and unmoderated studies with Great Question, while compiling all of their research findings in the research repository.