Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Get Ned's stakeholder survey template
Thank you! We've sent this template to your email.
Oops! Something went wrong while submitting the form.
Get Arturo's tool evaluation feedback grid
Thank you! We've sent this template to your email.
Oops! Something went wrong while submitting the form.
Get Sarah's UXR toolkit checklist template
Thank you! We've sent this template to your email.
Oops! Something went wrong while submitting the form.
Get Mia's internal UX research newsletter template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Download Hannah's research plan template
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get our free stakeholder survey template
Thank you! We've sent this template to your email.
Oops! Something went wrong while submitting the form.
“A lot of the time when people are buying tools, they’re not actually thinking about their tool stack. They’re thinking about the problem they have at that moment.”
Jane Davis
Senior Product Manager for Growth at Maze
“The biggest question is why. Why do I even need a tool? What do I want to do with it? How will it sit in the stack with my other tools? How will it become part of the society I'm building for research in my org? It is important not to fall into knee-jerk operations.”
Kate Towsey
ResearchOps Thought Leader & Advisor
“I've worked with a lot of teams who have held off research because they don't have the tools. Just use whatever you have right now. That's the easiest way to find out what your needs are."
Jack Holmes
Independent UX Researcher & Designer
“Vendors appreciate the honesty. It means at demo time, they show me what's important, and we don't get sidelined by flashy things that don't fit the brief. Being upfront starts a relationship in a way where you're not hiding anything."
Kate Towsey
ResearchOps Thought Leader & Advisor
"Buying the wrong tool is an expensive lesson to learn. Running a stakeholder survey is a smart way to reduce the risk of making this mistake."
Ned Dwyer
Co-founder & CEO at Great Question
"It might not be a miss. It might just be an evolution of your team. No matter how well needs identification goes, someone will need something the tool can't do. Without fail, it happens.”
Mia Mishek
UX Research Operations, Program Manager at Pax8
“It's important to get your toolkit in place sooner than later, but it's more important to spend time with stakeholders.”
Caitlin Sullivan
Founder of User Research Studio
"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies."
Olivier Thereaux headshot
Olivier Thereaux
LinkedIn icon
Director of Product Research
Dashlane logo
“The unmoderated test functionality is freaking AWESOME. It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool."
Emily Drumm headshot
Emily Drumm
LinkedIn icon
UX Researcher (now at iPacket)
DonorDrive logo
“Great Question’s Salesforce integration is a game-changer. The two-way data sync makes it easier to recruit the right customers for research and allows us to conduct studies in days, not weeks."
Jadyn Aguilar
LinkedIn icon
Head of Design Operations
“Great Question AI has expedited my data analysis process and streamlined the time it takes to provide early research insights to our organization. It empowers me as a UX researcher to better meet my team’s needs."
Boaz Douyon headshot
Boaz Douyon
LinkedIn icon
UX Researcher
Anaconda logo
"With Great Question AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps our teams move faster when understanding user needs and problems and creating features to address them."
Raz Schwartz headshot
Raz Schwartz
LinkedIn icon
Sr. Director, Design, Research & Content
Welltech logo
"The perfect tool for user research. Great Question removes all the hassles about user research: scheduling, attribution, recording, tagging, sending incentives. User research has really become a breeze."
Michel Ferry
LinkedIn icon
Head of Product
“Get some quick wins that show tactical value (insights -> implementation), and build up from there.”
Adam Richardson
LinkedIn iconWebsite icon
Founder & Principal at Enigma Bureau
“Build up a trusted list of end users who can provide quick feedback, both internally and externally.”
Henry Rahr
LinkedIn iconWebsite icon
Co-founder, COO & Principal Designer at Cerebral Studio
“Prioritize the research and stick to your boundaries of what you as one person can and can’t accomplish. This means saying 'no,' 'not right now,' and/or 'these are my priorities — if I add this, which one should I remove from my plate?'”
Jenny Shirey
LinkedIn iconWebsite icon
Owner, UX Coach & Consultant at Bay Bridge UX
“When I was a team of one I was constantly inundated with requests and I had to be really careful not to take too much on at once. Focus on the stuff that's most important/biggest risk for the company (and work with others to figure out what this is!). And get good at communicating why a request for research is rejected or postponed.”
Elizabeth Creighton
LinkedIn iconWebsite icon
Founder & Principal at Brazen
“One thing I have had to get used to is being comfortable with the idea that few projects are ever truly ‘done.’ It’s an ongoing process of procurement, onboarding, and maintenance when it comes to tooling. And for process, it’s as much about change management and setting expectations with people as it is any aspect of configuration or procedure.”
Jared Forney
LinkedIn iconWebsite icon
Former UX Researcher
Now: Research Operations Principal
“ReOps pros and librarians have a lot of similarities, and not just because of their organizational skills (the love of cardigan sweaters is probably shared among ReOps professionals, too 😂): they're customer-centric, they believe everyone should have the opportunity to conduct or consume research, and they actively promote learning from past and current research.”
Heather Ashley
LinkedIn iconWebsite icon
Former Librarian
Now: User Research Coordinator
“To me, having a background in program/product management and behavioral science is quite beneficial for a career in Research Ops because you not only know how to create, implement, and scale programs from the ground up, but also know what research methods are best suited for each project. This is especially helpful when providing consultation and support to individuals who have little to no research experience.”
Rex Chng
LinkedIn icon
Former Academic Researcher
Now: Operations Associate
“As with nursing it’s also important to remember there is a personal side and that humans aren’t machines. Communication and listening to your team is very important, and key to bringing your UR team with you when Research Operations rolls out new processes, improvements, training, or updates. This was a skill I honed through nursing alongside being able to advocate for myself, my team, and the value our work brings to the organization.”
Rachel Male
LinkedIn icon
Former Full-Time Nurse
Now: Research Operations Lead, Public Sector
+

Get the UXR 
Toolkit Checklist

Use this free checklist template to identify, track, and prioritize your team's UX research tooling needs.

Thank you! We've sent this checklist to your email.
Oops! Something went wrong while submitting the form.
Adam Richardson
LinkedIn iconWebsite icon
Founder & Principal at Enigma Bureau
Henry Rahr
LinkedIn iconWebsite icon
Co-founder, COO & Principal Designer at Cerebral Studio
Jenny Shirey
LinkedIn iconWebsite icon
Owner, UX Coach & Consultant at Bay Bridge UX
Elizabeth Creighton
LinkedIn iconWebsite icon
Founder & Principal at Brazen
Jared Forney from Okta headshot
Jared Forney
LinkedIn iconWebsite icon
Research Operations Principal at Okta
Heather Ashley from Webflow headshot
Heather Ashley
LinkedIn iconWebsite icon
User Research Coordinator at Webflow
Rex Chng
LinkedIn icon
Operations Associate at Beesy Strategy
Rachel Male from Scottish Government headshot
Rachel Male
LinkedIn icon
Research Operations Lead, Public Sector
"It takes a lot of work to write each issue, so the adjustments I've made have mostly been to reduce my workload. For example, over time I've iterated on a template to use for every issue, and having that built-in structure is a real time-saver. Additionally, I give myself grace when it comes to writing the section that takes the most work. This section used to be a fairly lengthy 'blog post'-style piece, but I'm now satisfied with a few short paragraphs. (It's all still my writing though — one shortcut I never envision taking is having AI write my stuff for me!)
Elizabeth Creighton, PhD
LinkedIn icon
Founder & Principal at Brazen
"Pick a cadence that works for you, and don't stress if you need to take a break. Even people who love your content will barely remember you exist most of the time, and they're unlikely to be counting down the minutes until your next issue. It's totally fine to send your newsletter every couple of weeks, once a month, or even less often, and to give yourself some time off if you're sick or going on vacation."
Elizabeth Creighton, PhD
LinkedIn icon
Founder & Principal at Brazen
"I got started with the newsletter modeling it after the product release notes that we send out as a company. I figured that it would be a powerful way to increase the reach of our research findings and increase visibility overall of the team."
Lilyth Ester Grove
LinkedIn icon
Research Operations Lead at AB InBev
"If you are trying to start a newsletter, try to piggyback on existing structures. I think that starting from zero is complicated for anything, especially if you don’t have leadership buy-in. Therefore I would recommend looking at what is already happening and try to use a similar structure."
Lilyth Ester Grove
LinkedIn icon
Research Operations Lead at AB InBev
"Over the years it grew partially as teams joined together and reorgs happened. So it has changed mostly in the sense that it includes submissions from more people and goes out to way more people."
Stephanie Kingston
LinkedIn icon
UX Research Program Manager at Cisco
"Ask yourself the Deep Dark Question: 'What impact or outcome will this drive?' People love the idea of a newsletter but the reality is most people's inboxes are already overloaded. Newsletters are a lot of work and you should make sure you know what you're working towards before you start."
Stephanie Kingston
LinkedIn icon
UX Research Program Manager at Cisco
"In our survey we had a rating scale for 'tell us what you thought about this newsletter' and a feedback survey that allowed an open-end response to collect what the audience wants to learn about next time. This was really helpful to learn what to improve on."
Carina Cook
LinkedIn icon
Director, Design Research, Strategy and Operations at PENN Interactive
"We are currently just using quotes, photos, and linking to readouts or other deliverables. We've received direct responses from stakeholders about the parts of the newsletter that they engaged with, which is great feedback!"
Lowell Reade
LinkedIn icon
Former Senior UX Research Program Manager at Duolingo
"My advice would be to obtain a clear vision of the newsletter goals and who your recipients are. Do a listening tour with your immediate and cross-functional stakeholders alike to align on those goals. Have fun experimenting! It is ok to start small and as you get signals about interest and increased engagement, expand efforts from there."
Alyssa Kreer
LinkedIn icon
Former UX Research Operations at HP, Netflix
“One thing I noticed being a UX researcher in a startup is that I had to be customer-facing. There is no other choice because you are kind of alone and don’t have any tools so you have to talk to people. This helped me quickly develop professional skills around communication and organizational things. Big companies tend to protect junior staff from those intense interactions, which can slow down learning and might keep you in a 'baby mindset' for longer."
Jessica Papiot
Expert UX Researcher at Amadeus IT Group
"If you come from a startup and start working for a big company and now you are in the role of educating about the importance of doing user research, the key is to communicate how research insights can help the company make better decisions and avoid costly mistakes.”
Jessica Papiot
Expert UX Researcher at Amadeus IT Group
"Starting your career in a startup can be a great way to 'level up' quickly because you have so much responsibility and are forced to learn a lot. That experience can really help you stand out in future roles. For me it's more about your mindset rather than the job title you want to have at the end of your career."
Jessica Papiot
Expert UX Researcher at Amadeus IT Group
“I’m always curious about what we’ll learn from recruitment screener surveys. Keep them simple, cast a wide net and avoid auto screenouts to gather early insights into aspects you may have never considered.”
Brian Sullivan
LinkedIn icon
Principal UX Strategist at Abel Studios 213
“You will need to build a richer and more dynamic understanding of both user needs and business challenges in B2B projects. Triangulating insights, engaging diverse stakeholders, and democratising research help keep everyone aligned concerning what’s important and ensures solutions remain authentic and genuinely impactful.”
Odette Colyer
LinkedIn icon
Managing Partner, Experience Strategy Director at Super User Studio 
“Ask for referrals from participants to colleagues who also use the product in their company. B2B products often have more than one user 'role' so you can get quite a diversity of experiences and needs within the same organisation.” 
Polly Gannaway
LinkedIn icon
User Research Consultant & Coach
“Have a representative from the company introduce you to their customers. Often, sales or project managers will have good contacts. They can then introduce you to their end users.” 
Swetha Ramaswamy
LinkedIn icon
Freelance Product Designer
“It’s important to develop your own relationship with these contacts. You need to set a research tone and manage expectations. Your direct contacts must understand the differences between the purposes of their relationships with you as a researcher vs their usual sales contacts.”
Susan Wilhite
LinkedIn icon
Managing Member & Research Principal, Shimoshi NM
"The single best way to improve the results you get from an AI model is to improve your prompt. To address this, I developed the CRAFTe framework, a systematic approach to prompt crafting that ensures the AI has all the necessary information to act as a true, effective partner."
Kaleb Loosbrock
LinkedIn icon
Staff Researcher @ Instacart, Founder @ AIxUXR
"I personally don’t want us to lose track of the fact that this is also what customer research is about: making people feel comfortable enough to open up, and having a human-to-human conversation to solve real problems after caring enough to listen to someone share them."
Caitlin Sullivan
LinkedIn icon
Founder, Customer Discovery Advisor @ User Research Studio, AI x Customer Research Newsletter
“AI has massive potential to transform the entire UX research industry. We're not just talking about quality-of-life features like suggesting titles — we're talking about synthesizing vast volumes of data in seconds. It’s not a replacement for researchers, but an augmentation: lowering the floor for non-researchers and raising the ceiling for strategic UX researchers.”
Ned Dwyer
LinkedIn icon
CEO & Co-founder @ Great Question
“AI is only as good as the context you give it. It doesn’t have access to hallway conversations, Slack comments, or org-specific politics—at least not yet. You should always ask: what context might be missing?”
Ned Dwyer
LinkedIn icon
CEO & Co-founder @ Great Question
“When AI doesn't work like we want it to, what that really means is that we never understood our own processes in the first place such that we weren't able to teach it to do the the right thing. So when you want to implement AI, first of all be honest with yourself about what the heck you're doing and what you're trying to accomplish and what you're pretending to do. What are the theatrics going on in your company? You have to have clarity about yourself before you approach trying to build more clarity with AI tools.”
Noam Segal
LinkedIn icon
AI Insights @ Figma
Source: Great Question | The AI vs. Human Dilemma: How to Make the Right Call
"A team with very little past research may not see immediate value in building a repository; on the other hand, a large company with years of past studies may see immense potential in organizing its information, but the scope of that effort can feel daunting. This often leads to the Repository Paradox—a feeling that it’s never the right time to roll out an insights repository."
Thomas Stokes
LinkedIn icon
Design Research @ Truist
Source: The Research Repository Paradox: It's never too early (or too late) to start
“I think about it as a two-by-two: one axis is risk, the other is understanding of the problem. If it’s high risk and low understanding — like changing your pricing model — you bring in a professional. Low-risk, high-understanding problems like changing a button color? As long as your following accessibility guidelines, just ship it.”
Ned Dwyer
LinkedIn icon
CEO & Co-founder @ Great Question
“We’re building a future where research is continuous, collaborative, and powered by AI. Partnering with User Interviews helps us get there by connecting Great Question users to the highest-quality participants and removing the barriers that slow discovery down.”
Ned Dwyer
LinkedIn icon
CEO & Co-founder @ Great Question
“High-quality insight always begins with talking to the right people. By integrating our panel and matching technology into Great Question’s platform, we’re making it easier for teams to access trusted people and make confident research-backed decisions.”
Basel Fakhoury
LinkedIn icon
CEO & Co-founder @ User Interviews
"We've been on a journey together learning how we can increase the speed of our research from long cycles to quick loops, how we can empower researchers to get hands-on and make their insights tangible moving from waiting to making, and how we can increase the relevance of our research stimuli by moving from generic mocks to personal artifacts. We've seen how many of the different constraints that have defined our practice are dissolving. We have the unprecedented opportunity not just to observe the future but to actively shape it.”
Molly Needelman
LinkedIn icon
Staff User Experience Researcher & Strategist @ Google
“Great Question has been instrumental in democratizing our user research practice. It's enabled our team to scale customer conversations without scaling a massive user research team, and it's really changed how we operate.”
Jon Dobrowolski
LinkedIn icon
Product Leader, Core Experiences @ Asana
“Great Question is built for the new generation of researchers. They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Josh Morales
LinkedIn icon
UX Research Manager
"Going from having absolutely nothing to having a tool that does participant recruitment, study management, and research synthesis has been a huge efficiency gain for us. On an average research study with five live sessions, we easily save 10+ hours.”
Michelle Menchaca
LinkedIn icon
Product Manager (prev: Senior Experience Researcher)
"Great Question is the do-it-all research tool that helps our software development team deliver findings and insights in half the time from recruitment, interviews, data analysis, video clips, and even incentives."
Kristine Lemos
LinkedIn icon
Senior UX Researcher
“We’ve been connected with Great Question for about four years, from the early conversations about the platform’s vision and the future of research, to exploring how to make research more efficient, effective, and delightful. Seeing that vision come to life has built tremendous trust in the company, and that’s why we became a customer."
A'verria Martin
LinkedIn icon
Senior Director, Product Research, Intelligence & Strategy
“Before we brought on Great Question, research at Brex was reserved for only the few people that knew how to use the tools, find participants and run studies. The number of people comfortable running research grew from single digits to over 100 people at Brex running research with Great Question.”
Nicolás Carey
LinkedIn icon
VP, Product & Design
"When we eliminated tools like UserTesting and Dovetail, we were able to do more with Great Question with the same amount of money," said Snyder. “We could fund more incentives to customers, recruit more participants, and talk to more panels."
Nicki Snyder
LinkedIn icon
Head of Product Design
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind. The product is built with an emphasis on research democratization, addressing core industry challenges like siloed insights and UXR capacity constraints, positioning them for scalable growth. We’re proud to support their mission to embed research into every part of product design.”
Kory Jeffrey
LinkedIn icon
Principal & Vice President - Technology @ Inovia Capital
"The benefit of these tools is that they enable you to offer dynamic follow-ups to specific questions that you ask based on the inputs from a participant which is really powerful. Secondly, I think we all as user researchers know the unique power of video as a storytelling tool. These are great tools for gathering a lot of compelling video at scale. You can explore awesome new ways to share your findings that build deep customer empathy with your stakeholders just by virtue of having a lot more video to work with."
Matt Gallivan
LinkedIn icon
User Experience Researcher @ Anthropic
Source: UX Researchers' Guild | AI Club - July 2025: Getting Started with AI-Moderated Interviews
“It's not a shortcut to knowledge. These tools are not a shortcut to you doing your job well as a researcher, to really fully internalizing and embodying what you learn with your work."
Matt Gallivan
LinkedIn icon
User Experience Researcher @ Anthropic
Source: UX Researchers' Guild | AI Club - July 2025: Getting Started with AI-Moderated Interviews
“We’ve found that AI-moderated qual is great when it comes to optimization. If you need to refine concepts or communications and want to explore reactions from consumers, AI qual is really helpful for that.”
Genevieve James
LinkedIn icon
COO @ Kadro
Source: User Interviews | AI Moderation Research in Action: An Expert-Led Workshop
“I think AI is extremely good at following up…what it’s not good at is imagining a new thought and taking a right turn during an interview. So in an exploratory interview, I’d advise people to do those with a human.”
Christopher Monnier
LinkedIn icon
Principal UX Researcher @ Microsoft
Source: User Interviews | AI Moderation Research in Action: An Expert-Led Workshop
“When trust matters a lot, when empathy and fairness matter…humans should be leading. It’s dangerous to over-index on efficiency. That’s great when there’s no risk or ethical concerns, but in other cases you need humans involved.”
Noam Segal
LinkedIn icon
AI Insights @ Figma
Source: Great Question | The AI vs. Human Dilemma: How to Make the Right Call
"I was obsessed with exhaustively analyzing every interview... I’d transcribe each session by hand, drop every line into a spreadsheet, code every row, and build the world’s fanciest spreadsheet. It was brutally time-consuming and often not worth it, given how fast teams like to move."
Ibrahim Tannira
LinkedIn icon
Senior UX Researcher (prev: Etsy, Amazon, Google, Wells Fargo)
Source: AI-Assisted Qualitative Analysis for UX Researchers
"I was obsessed with exhaustively analyzing every interview... I’d transcribe each session by hand, drop every line into a spreadsheet, code every row, and build the world’s fanciest spreadsheet. It was brutally time-consuming and often not worth it, given how fast teams like to move."
Ibrahim Tannira
LinkedIn icon
Senior UX Researcher (prev: Etsy, Amazon, Google, Wells Fargo)
Source: AI Analysis for UX
“You really notice the lack of a human element for AI moderation. Even if it's generally good, it just doesn't...get it. Oftentimes, if a participant doesn't have an answer, it won't stop repeating the question in similar wording. It won't notice when a participant gets exhausted and would drag on forever. It also doesn't get those cases where a participant just isn't helpful (which happens and is normal and we just acknowledge and move on in these cases).”
Johanna Jagow
LinkedIn icon
Freelance Senior UX Researcher & UX Advisor
“After adding an instruction at the beginning explaining: yes this is AI, but here’s the human behind it, I will be reviewing everything you say…we saw session length double and had zero incompletes.”
Athena Petrides
LinkedIn icon
Senior Lead UX Researcher @ Glassdoor
Source: User Interviews | AI Moderation Research in Action: An Expert-Led Workshop
A Real-World Case Study: Great Question's Tara Tressel recently designed a Research Maturity Framework to help teams identify operational and strategic opportunities for research growth in their organizations. To help teams act on their findings, she collaborated with the marketing team to build a custom app in v0 that generates a personalized report for anyone who takes her survey. Every report includes a research maturity score, opportunities for growth, and recommended steps, and is automatically generated based on her predefined scoring rubric and areas of assessment. See how it works and get your research maturity score.
Tara Tressel
LinkedIn icon
UX Research Partner @ Great Question
Coming Soon: More AI x UXR Resources
Get notified when we release our user research prompt library and more.
Thanks! We'll be in touch soon.
Oops! Something went wrong while submitting the form.
Get the 2025 AI x UXR Tool Comparison
Compare 60+ UX research tools by AI features, pricing & more side-by-side.
Thanks! We've sent this resource to your email.
Oops! Something went wrong while submitting the form.
Get Brad's Research Plan Notion Template
Thanks! We've sent this resource to your email.
Oops! Something went wrong while submitting the form.
Ned Dwyer
CEO & Co-founder
PJ Murray
CTO & Co-founder