I have yet to meet a product manager or marketer that said they had too much customer feedback, instead, I’ve watched people struggle to find the time they need to get that all-important feedback during their product development cycle. Here at Great Question, we actually believe, as Teresa Torres does, that feedback should be a habit, and you should be compiling it on a regular basis. It’s one of the best ways to make sure you are keeping a pulse on your customer needs, and it helps when deciphering the signal through the noise. The challenge is actually getting that feedback. Sadly, it comes down to scheduling. It’s hard to schedule customer meetings and make it easy for your internal teams.
But, the administration of calendars shouldn’t stop you from getting valuable customer feedback! Here are three ways we suggest you can make the scheduling of customer research even easier:
Integrate with the scheduling and meeting tools you already use
Between calendar sharing and meeting links, by integrating your customer research calendar into the tools you already use you can get more research done faster. There are simple things you can do, like share a link directly to your calendar, or use a tool like Calendly. Then when meetings are booked, your Zoom link or Google Meet is automatically added to any new meetings. This makes scheduling research easier, and it’s one less step for you.
Make customer research a team sport
We understand that research calendars are different and sometimes require more than just your own calendar to make the research meaningful. So we encourage you to make research a team sport by getting other team members involved. You can invite others as observers into your meetings or you can share the load with your colleagues, so everyone can listen to customers while making more research happen across your teams.
Make it a habit
Habits are just little things you do all the time. Easy to start and hard to keep up with. Most often it’s the bad habits that are easier to keep but when it comes to customer research, we encourage you to make it a habit. Just like with any research, customer research is best when it can be supported with multiple data points. That means many conversations over the course of the year. It’s not something that you can just turn on and complete quarterly or monthly. It should be something that you and your teams are doing on a regular basis. For many people that poses some difficulty. It’s hard to make sure that everyone can schedule customer meetings on a regular basis, and often it comes down to the administrative pain caused by trying to coordinate calendars, sharing availability, emailing customers, etc.
We've made customer research scheduling easy with the Great Question calendar that’s built from the ground up to be a research calendar. You can integrate it with your existing calendar, you can connect your Google meet or Zoom apps. And, you can set up observers and round-robin research, so everyone can get in on customer research. Check out a quick demo of our customer research calendar here!