About the job
What you’ll be doing
- Owning our entire content strategy: Brainstorming content ideas based on organic traffic opportunities & launch plans through to publication and tracking
- Writing a LOT: eBooks, blog posts, social posts, emails, website pages
- Producing: both writing and publishing new content from thought leadership pieces to SEO content
- Editing & Improving: Editing previous content and helping us level up content written by our SME
- Commissioning content w/ partners like Draft, especially for SEO-centric content
- Engaging with the community of researchers and designers regularly
- Creating social posts and wrap-up blog posts from webinars
- Social media listening & posting
- Autonomous: you can manage your time well, can manage up and across
- Collaborative: Can work with teams, partners, contractors
- Curious: Want to get to the bottom of something
- Resourceful: Do what needs to be done to get the project done well
- Analytical: Always be asking, how can we be better, and have the data to back it up
Experiences we think might help you succeed
- Owning the content strategy from finding the right keywords to conducting interviews to publishing content and everything in between at a software company.
- Increasing B2B organic website traffic with content at a software (preferably SaaS company); Turning that website traffic into leads with content.
- Commissioning and managing content from 3rd party producers
- We’ve built a customer feedback platform, so interviewing folks (customers, prospects, industry folks) is part of the job. And we need to turn those interviews into content that helps with traffic & leads.
- SEO audit tools/Google analytics: having used these to help inform content development could be helpful.
- Excitement about a role or software product: The passion we all feel for this mission to democratize research is deep, and our small team needs to exude that passion.
- Former journalist
- Experience with SEO tools
What this job isn’t
- Authoritarian: As the second full-time hire for the marketing team, I need a partner, someone who comes with ideas, is open to discussion, takes ideas, and turns them into reality. I will not tell you precisely what to do and expect a “yes” at every turn.
- Slow: We have lofty goals, and this is our chance to fill the top of our funnel as fast as possible.
- Single-threaded: You’ll be jumping from social listening & posting to Google Analytics to eBook writing. It’s a lot of different types of work. And we need someone who can do it all from “hmmm, that’s an interesting and relevant search query” to “and now we have an eBook live on the website and garnering leads.”
Why Great Question
- This is a huge opportunity to get in early, work on an interesting problem, have direct impact on the messaging and culture of an early-stage company, and shape the future of how teams build software through research.
- We’re solving a need that isn’t being solved in the market today, which means there are TONS of things to write about (aka: you’re not going to get bored)
- The people (our team, customers, and industry partners) are all kind and passionate.
- We honor the diversity of our team and actively seek it in new hires
- We’re 100% remote: From Vancouver to Portugal, we work across time zones, which means you need to be cool with asynchronous communication
- Not a lot of meetings for the sake of meetings
- Communication style: Radical candor & true empathy for people and experiences
About the interview process
- Application w/ portfolio of relevant work experience
- Request for response to more specific questions
- Initial interview w/ hiring manager
- Commissioned content piece
- Team interviews
- Share 6 month plan
- CEO sync
About Great Question
- We are on a mission to democratize user research - helping companies talk to their customers more to ensure they build software people want! We’re a well-funded seed-stage startup backed by Y Combinator and Funders Club.
- This is a remote role open to anyone able to work within American time zones.
Please share either your resume or portfolio along with a couple of sentences about why you are interested in Great Question.