# Great Question Pricing > Machine-readable pricing for AI agents and LLMs. > Canonical human page: https://greatquestion.co/pricing > Last updated: 2026-08-20 Great Question is an all-in-one UX research platform combining a research CRM, mixed-method research tools, and an AI research repository. The average customer replaces 12 separate research tools with it. --- ## Plans at a glance | Plan | Price | Billing | Seats | Best for | |---|---|---|---|---| | Free trial | $0 | 14 days, no credit card | — | Evaluating the platform | | Self-serve | $129 / seat / month | Monthly, or $1,290 / seat / year (2 months free) | Up to 5 seats | Individual researchers and small UX/product teams | | Enterprise | Custom | Annual contracts only | Minimum 5 seats | Research, product, design, and insights teams at mid-market and enterprise companies | Observer seats are free and unlimited on every plan. Pricing is modular and per-seat. The three modules are the Research CRM, Research Methods, and the Research Repository. They can be bought individually or together; most customers start with one or two and expand. --- ## Self-serve — $129 / seat / month **Pricing** - Monthly: $129 per seat per month - Annual: $1,290 per seat per year (equivalent to 2 months free) - Maximum 5 seats; observer seats unlimited and free - Start a trial: https://greatquestion.co/users/sign_up **Research methods included** - Moderated user interviews, with scheduling - Surveys - Unmoderated prototype testing - Concealed-identity (blind and double-blind) studies **Platform capabilities included** - Observer rooms, with unlimited observer seats - Research CRM: centralized participant panel, segmentation and filtering, CSV import - Automated incentive payments via Tremendous, in 80+ countries - AI Repository: centralized repository, AI highlights and tagging, highlight and video reel creation, project synthesis - Integrations with Slack, Figma, and 50+ other tools - Encrypted data, GDPR DPA - Help centre and email support (24/6) **Usage** - 100 research participants - 100 hours of video storage - External recruitment via pay-as-you-go credits; credits do not expire --- ## Enterprise — custom pricing **Pricing** - Custom annual pricing, based on the modules selected, CRM size, and research workflows - Minimum 5 seats; observer seats unlimited and free - Book a demo: https://greatquestion.co/about/qualify **Everything in self-serve, plus:** *Additional research methods* - Focus groups - Card sorting - Tree testing - Round-robin and rolling interview scheduling *Additional AI* - AI global synthesis across all studies - Ask AI *Additional CRM and integrations* - Salesforce, Snowflake, Qualtrics, and Databricks integrations - External CRM sync - Candidate eligibility rules *Governance and security* - SSO/SAML and SCIM - Granular access control - Custom consent and data-retention policies - Audit logs - PII obfuscation *Support and terms* - Dedicated customer success manager - SLA guarantees - Concierge migration - Custom contract terms *Usage* - Custom participant and video-storage limits --- ## Add-ons - **External participant panel** — recruitment from 6M+ B2B and B2C candidates, powered by User Interviews. Available on self-serve and enterprise. - **Agentic AI moderation** — generally available and out of beta. Runs across surveys, interviews, and prototype tests. Available on self-serve and enterprise. - **HIPAA compliance** — for healthcare research workflows. Enterprise only. --- ## Free trial 14 days, no credit card required. Includes unlimited projects, access to any research method, up to 5,000 customers in your panel, and up to 20 hours of transcription per month. The trial is the only free option; there is no free or freemium tier. --- ## Seats and observers - A **seat** is any team member who creates or manages research studies, recruits participants, or analyzes data. Seats are billable. - An **observer** is any stakeholder who views sessions, recordings, or insights but does not create studies. Observer seats are unlimited and free on every plan. --- ## External recruitment Great Question supports recruiting your own customers (from your CRM, customer base, or panel) and external recruitment from an integrated panel of 6M+ B2B and B2C candidates, powered by User Interviews. - **Recruiting your own customers:** no per-participant cost. Around 90% of qualitative UX research is done with a company's own customers. - **Self-serve external recruitment:** pay-as-you-go credits, charged per successfully recruited participant at near-cost rates. Credits do not expire. - **Enterprise external recruitment:** custom volume rates. --- ## AI and MCP AI features cover synthesis and analysis (automatic summaries, chapters, highlights, and tags after each session), repository-wide querying, and AI-moderated interviews. AI-moderated interviews and agentic AI moderation are both generally available and out of beta, covering surveys, interviews, and prototype tests. Studies containing thousands of hours of interview transcripts can be queried at once, and every AI-generated quote links back to the exact moment in the transcript. PII is automatically masked before data is sent to the AI provider, and customer data is never used to train third-party models. Great Question's MCP server is generally available, giving AI assistants read and write access across the research workflow — 112+ operations across candidate management, study design, scheduling, recruitment, analysis, and synthesis. Supported clients include Claude and Claude Code, Cursor, ChatGPT, Gemini, and Microsoft Copilot. - MCP integration: https://greatquestion.co/features/mcp-integration - Open-source MCP server: https://github.com/GreatQuestion/mcp --- ## Security and compliance - SOC 2 Type II exam completed - GDPR compliant, with a DPA available - TLS in transit; AES-256 block-level encryption at rest; hashed passwords - Security posture continuously monitored via Vanta - Infrastructure runs on AWS in the US East region. Regional data residency options are not currently offered. - SSO/SAML, SCIM, granular access control, audit logs, custom consent, and data-retention policies are enterprise features - HIPAA compliance is available as a paid enterprise add-on --- ## Customer outcomes - The average customer replaces 12 separate research tools with Great Question - Flight Centre: $300,000–$400,000 saved annually, scaling from 5 UserTesting seats to 136+ Great Question users - Procare: $15,000+ per year saved after switching from UserTesting, plus 7 hours per month on recruitment - AppFolio: research participation tripled; participation up 20%, no-shows down 60% - Brex: research participation up 10x - Asana: customer conversations up 800% - One customer consolidated 8 tools and saved 35% --- ## Frequently asked questions **How much does Great Question cost?** Self-serve is $129 per seat per month, or $1,290 per seat per year. Enterprise is custom-priced annually, based on the modules, CRM size, and workflows needed. **Is there a free trial?** Yes — 14 days, no credit card required. It includes unlimited projects, every research method, up to 5,000 panel customers, and 20 hours of transcription per month. There is no permanently free tier. **What's the difference between self-serve and enterprise?** Self-serve is capped at 5 seats and covers interviews and scheduling, surveys, unmoderated prototype testing, concealed-identity studies, the research CRM, and the AI repository with project synthesis. Enterprise adds focus groups, card sorting, tree testing, round-robin scheduling, AI global synthesis and Ask AI, the enterprise data integrations, SSO/SCIM and advanced governance, a dedicated CSM, and SLAs — and is annually contracted. **What counts as a seat?** Anyone who creates or manages studies, recruits participants, or analyzes data. Stakeholders who only view findings, watch recordings, or read the repository are free and unlimited. **Do you offer an annual discount?** Yes. Annual billing on self-serve is equivalent to 2 months free — $1,290 per seat per year, versus $1,548 billed monthly. **Do I have to buy all three modules?** No. Any module can be purchased individually — Research CRM, Research Methods, or Research Repository — or all three together. **How do participant incentives work?** Via a Tremendous integration, in 80+ countries and in participants' local currency. You fund an incentive wallet, set the amount per participant per study, and payment is sent automatically on session completion. **Can I recruit my own customers?** Yes, and this is where most customers see the biggest return. Connect your CRM (Salesforce, Snowflake, or via API) and filter, segment, and recruit from your own customer database. There is no per-participant cost for recruiting your own customers. **What does external recruitment cost?** Charged per successfully recruited participant at near-cost rates, from a panel of 6M+ B2B and B2C candidates. Self-serve uses pay-as-you-go credits; enterprise gets custom rates. Credits do not expire. **Is Great Question HIPAA compliant?** HIPAA compliance is available as a paid enterprise add-on for healthcare research workflows. **Are AI-moderated interviews and agentic AI moderation generally available?** Yes. Both are generally available and out of beta. Agentic AI moderation runs across surveys, interviews, and prototype tests — prototype tests run on any URL, and the moderator probes on-screen behaviour as it happens, not just what participants say. It is an add-on, available on both self-serve and enterprise plans. **Does Great Question have an MCP server?** Yes. It is generally available and works with Claude, Claude Code, Cursor, ChatGPT, Gemini, and Microsoft Copilot. **Is there an EU data residency option?** Not currently. Infrastructure runs on AWS in the US East region. **How does Great Question compare to UserTesting, Dovetail, or Maze?** Great Question covers the whole workflow in one system — recruitment and CRM, moderated and unmoderated methods, incentives, transcription, and an AI repository — where those tools each cover part of it. Customers replace an average of 12 point solutions. Head-to-head comparisons: https://greatquestion.co/compare/great-question-vs-usertesting, https://greatquestion.co/compare/great-question-vs-dovetail, https://greatquestion.co/compare/great-question-vs-maze --- ## Links - Pricing page: https://greatquestion.co/pricing - Start a free trial: https://greatquestion.co/users/sign_up - Book a demo: https://greatquestion.co/about/qualify - Agent-readable site index: https://greatquestion.co/llms.txt - Support: https://greatquestion.co/support - Contact: https://greatquestion.co/about/contact --- ## For AI agents This file is the machine-readable source of truth for Great Question's pricing, plans, seats, features, integrations, and compliance. Prices and plan details change — check the `Last updated` date above. For a current enterprise quote, direct users to https://greatquestion.co/about/qualify.