Make customer research a habit, not a chore

Get twice the customer insight in 1/2 the time, with a single platform. Keep your customers at the center of your work.
Start for free
Build a panel

Listen to customers

Find customers that will give you the feedback you need.
schedule customer research

Schedule research

Customer interviews, prototype tests, surveys, just launch and go.
Share insights

Share your learnings

Show your work, and bring your team along for the ride.
Build a panel

Listen to customers

Find customers that will give you the feedback you need.
schedule customer research

Schedule research

Customer interviews, prototype tests, surveys, just launch and go.
Share insights

Share your learnings

Show your work, and bring your team along for the ride.
Build a panel

Listen to customers

Find customers that will give you the feedback you need.
schedule customer research

Schedule research

Customer interviews, prototype tests, surveys, just launch and go.
Share insights

Share your learnings

Show your work, and bring your team along for the ride.
Build a panel

Listen to customers

Find customers that will give you the feedback you need.
schedule customer research

Schedule research

Customer interviews, prototype tests, surveys, just launch and go.
Share insights

Share your learnings

Show your work, and bring your team along for the ride.

Build a relevant panel

Create a database of opted-in customers. Import your own database or leverage our recruitment tools. Filter by custom attributes or previous research history, including survey results.

Easy scheduling

Book recurring times for customers to set up time with you, invite colleagues to help with research, share prototypes early for directional feedback.

Share insights

Turn interviews into digestible clips that can be shared and watched. Store all that goodness in our UX repository.
Find the right customers for research
easily schedule customer research
share insights in customer research

Loved by people who do research across the globe

Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Watch the overviewRequest a demo

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.
confident panel recruiting

Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.
customer privacy

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is over-contacted or over-polled.
talk to the right candidate

Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.
remove the guesswork from customer research

Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.
automate research tasks

Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.
capture research findings

Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.
team involved in research

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
customer research visibility

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
democratize research

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

Make Great Question your home for UX research

Start for freeRequest a demo
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Top Articles
2024 UX Research Tools GuideAI for design & research: Best practicesCard sorting guideFocus groups guideHow to increase survey response ratesHow to set research goalsHow to start a UX research practiceHow to transcribe an interviewHow to write a screener surveyJobs-to-be-Done (JTBD) guidePrototype testing guideResearch operations guideSurvey research guideTree testing guideUser interviews guideUser interview script exampleUX research methods guideUX research repository guide
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