How usable is the product or service?
How efficient is the product or service?
How effective is the product or service?
Easy to compare results with industry standards as the method has been in use for over 30 years
Proven and dependable survey for collecting users opinions on the usability of a product
Quick and easy to execute and analyze the results
Doesn’t evaluate user behavior, instead focuses on the users opinion of the product usability
No opportunity to explore the reason behind the score participants give for each question
The questionnaire is administered after the experience, rather than capturing feedback during use
