features

Accessible & powerful
UX repository

Supporting researchers, designers, marketers and product owners as they work together to turn customer feedback into insights.
customer research integrations

Integrations

Automatically bring in recordings from Zoom as interviews happen. Bring in other files with our Zapier integration.

Highlights & tags

Find the comments you want to remember later, for reference or for an insight or to share.

Video clips

Turn a customer quote into something tangible for the rest of your team with a video clip. Highlight & share in 2 clicks.
Share insights

Share with ease

Set permissions on how to share video clips and reports so you don't have to worry about who can see what.
Research repository for all insights

Report building

Turn research into findings with embedded clips, surveys, and panelist data. So everyone can see the data.
customer research incentives

Automate incentives

Pay incentives the minute your meetings are complete, and say “thank you” to over 80 countries for free

Personalization

Send invites for studies right from your own email & calendar, so your customers recognize you and respond faster
schedule customer research with ease

Scheduled research

Set yourself up for regular research success, send batches of invites all at one time to make sure you're keeping a pulse on your customers
customer interview observers

Observers

Get more teammates involved in customer research with observer invites. Let them listen and watch without extra administrative work
customer research integrations

Integrations

Automatically bring in recordings from Zoom as interviews happen. Bring in other files with our Zapier integration.

Highlights & tags

Find the comments you want to remember later, for reference or for an insight or to share.

Video clips

Turn a customer quote into something tangible for the rest of your team with a video clip. Highlight & share in 2 clicks.

Voice of Customer

Three steps to shared understanding

In just three clicks you can share the voice of your customer with all interested teams.

Highlight

Hover over, and create a highlight, making it easy to see points you want to reference later.

Tag

As different topics bubble to the top, turn them into tags, which can be organized and shared later.

Clip

For compelling content, that has to be heard, share video clips of any length with your teams.
Use Cases

Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
View all use cases
testimonialS

Don't take our word for it.

Loved by people who do research and trusted by researchers.
The all-in-one customer research platform streamlines research tasks, while making great research easy for anyone.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”

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