Great Question

Research, reimagined with AI

We’re building research intelligence: AI that connects study creation, moderation, and synthesis to help you plan smarter, run deeper studies, and distill insights faster - compounding value with every study.

Try it free for 14 days

Ask AI

Ask your study questions

Query entire studies with up to 50 hours of interview data in seconds. It has never been easier to extract insights from research.

Ask for specific quotes, insights, or answers to questions.

Ask for a custom summary or report.

AI-Assisted Synthesis

Automate study summaries

After every interview, Great Question AI can automatically generate:

Summaries of key takeaways & themes

Chapters for easy video navigation

Highlights based on your study goal

Tags to organize all of your artifacts

Data privacy and traceability for AI-generated responses

Privacy & Traceability

Trust, but verify

Every quote is linked to its original transcript, so you can jump to the exact moment it occurred and verify accuracy.

Great Question masks PII from AI, so data will never be used by 3rd parties for training future models.

AI Moderated Interviews

Extend qualitative reach

Run adaptive, natural interviews using AI moderated interviews that follow up, probe, and adjust in real time. Built for researchers who need more than surveys, but don’t have time for 100s of interviews.

Integrated with recruitment, methods, and repository so insights flow

Scale qualitative research with conversation-level depth

Coming Soon

More advanced features around the corner

Ask AI for surveys

Pull insights, quotes, and summaries from survey results that you can easily share with your team.

Repository-level queries

Search your company’s entire body of research. Easily find customer quotes and see what your team has learned from past studies.

Richer responses

View in-line video clips in responses, with one click to generate new reels. Detailed citations are provided for every response.

What our customers are saying

"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies."

Olivier Thereaux

Director of Product Research

"With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps us move faster when understanding user needs and problems and creating features to address them."

Raz Schwartz

Sr. Director, Design, Research & Content

"The AI Assistant has expedited my data analysis process and streamlined the time to provide early research insights to our organization. Thank you for developing a tool that makes my job easier."

Boaz Douyon

UX Researcher

Try Great Question AI free for 14 days

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Frequently asked questions

How do I access Great Question’s AI features?

Great Question AI is currently available to all users for a ‘beta preview’ period. All you need to do is enable AI features and accept the additional terms and conditions in the AI preferences section in settings.

How much does it cost?

Great Question AI is currently available to all users for a ‘beta preview’ period. After that, certain AI features will be available via a paid upgrade for each user.

Why use Great Question’s AI features over other standalone AI tools?

Meets you where you’re at: Our AI features are thoughtfully designed to augment your existing research workflows on Great Question

Pre-integrated: Each AI query receives the right data and context it needs to perform the task, resulting in responses that are relevant and high-quality.

Query large studies: You can easily query large studies with up to 50 hours worth of interview transcripts, something that isn’t possible with tools such as ChatGPT.

Security and privacy controls built in: Data containing PII is automatically masked by Great Question, and data will not be used by 3rd parties for training future models.

What model does Great Question AI use behind the scenes?

Ask AI is powered by GPT-4, a large language model (LLM) built by OpenAI.

Is any PII sent outside of the Great Question platform?

Speaker names and interview titles are masked by Great Question, so they are not sent to OpenAI. When the AI returns the response, we re-attach this information. We also attempt to remove any PII included in the spoken and transcribed text of interviews.

Will my data be used to train new OpenAI models?

No – we have prohibited the use of any data sent to OpenAI for training models.

Do AI responses contain hallucinations?

Hallucination is rare because we instruct the AI to make statements and quotes from the context document that we supply it with, rather than relying on its internal knowledge from training. We were not able to produce any significant hallucinations in our tests.

When the AI generates quotes, we find the corresponding section of the transcript and hyperlink it, providing assurance that the quote is verbatim.

However, LLMs can make mistakes, so care needs to be taken to check responses before they are published or acted on.

What information is provided to the AI?

It varies between different AI features, but we generally supply anonymised interview transcript excerpts, study metadata (e.g. research goal), and tagged highlights to the AI to produce responses.

Are there usage limits?

Usage of AI features is not limited, but is subject to fair use policies.