Unmoderated Tree Testing

Surface what works with tree testing

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AI

Evaluate your information architecture without switching tools. Recruit participants, set tasks, analyze the results, all within one connected research workflow.

Great Question Tree Testing
Study Creation

Spot structural issues in your navigation

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Assign realistic tasks to see how users navigate your structure.
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Spot which menus work and where users get lost.
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Validate before launch with clear task results and success data.
Participant Recruitment

One platform to recruit, run, and store research

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Invite participants from your CRM or our panel without switching tools.
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Launch tests with built-in screeners, consent, and incentives.
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Store results in your research repository to connect insights over time.
Reporting & Visualization

Capture context behind every response

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See how users interpret your structure in their own words.
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Get deep qualitative context behind every test with recordings, transcripts, and AI summaries.
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Create highlight reels to socialize key findings across teams.
Governance

Structured research, without slowing teams down

Enterprise-ready with built-in governance

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Research Repository

Card sorting results flow directly into your central research repository, where they link to past findings.

Roles & Permissions

Apply the same permissions and security controls across all research methods.

One Research Platform

Every study runs out of the same system for consistent, enterprise-grade governance.

Run your next tree test on Great Question

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