MCP: Run your research from inside Claude, Cursor, or ChatGPT

Design studies, build screeners, invite your customers, and synthesize what they told you, all without leaving the chat. Every finding backed by the real session highlights behind it.
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What is MCP?

Model Context Protocol (MCP) is an open standard that lets AI tools securely connect to — and work inside — external software.

For Great Question, that means Claude, Cursor, and ChatGPT can now do your research for you. Not just read what's in your repository — actually design studies, invite your customers, and bring the findings back.
MCP

What you can do

70 new things your AI can do across the research workflow: from designing studies to verifying findings against the real highlights behind them.
Works with tools used by
🔍
Search sessions
New
Find interviews & tests
Search your research repository by topic, participant, or keyword. Surface relevant insights without leaving your workflow.
"Find interviews about checkout friction"
📋
List studies
New
Browse active research
See what research is in progress across your organization. Filter by team, owner, or status.
"Show active studies from Mobile team"
🎤
Create interviews
New
Moderated studies
Spin up interview studies with guides, participant limits, and incentives — all from your AI assistant.
"Create an interview about pricing"
📝
Create surveys
New
12+ question types
Build surveys with multiple choice, scales, open-ended questions and more. Perfect for quick validation.
"Create a 5-question NPS survey"
‍

what the mcp does

MCP coverage across the entire research workflow

Read + write access across candidate management, study design, scheduling, recruitment, analysis, synthesis, and more.

Candidates

Participants & panel

Candidates

write

read

Create & update profiles

Manage custom attributes

Permanently forget (GDPR)

Full profiles & history

Search by name, email, study, date

Candidate Segments

read

new

View & search saved segments

Filter candidate search by segment

Consent Forms

read

Browse signed consent forms

Search across consent forms

Design

Studies & screeners

Studies

read

View, list & search all study types

Interviews, Surveys & Prototype Tests

write

read

new

Create, update & delete studies

Assign to teams & transfer ownership

Incentives (manual / Tremendous) & currency

Participation caps (total + weekly)

Study language & localization

Build unmoderated blocks — card sort, tree test

Interview scheduling, provider & duration

Screeners with qualification & skip logic

Study Messaging & Templates

write

read

new

Compose & revise per-study emails

Templates across 13 message kinds

Merge tags

Scheduling

Calendar & team assignment

Interview Calendar

write

read

Booking limits, livestream, notice

View booking settings

Interview Moderators

write

read

Add/update/remove moderators & observers

View assigned team members

Teams

read

new

View & search teams for assignment

Recruit

Shortlist & invite

Shortlist Candidates

write

Shortlist onto any study type

Interview, survey or prototype studies

Auto-skips ineligible candidates

Screener Invitations

write

Invite for interview studies

Invite for survey studies

Invite for prototype test studies

Analyze

Sessions, transcripts & responses

Sessions

read

Details, tags & metadata

Speaker-attributed transcripts

Search by candidate, creator, study

Transcripts

read

Full speaker-attributed transcripts

Full-text search

Highlights

read

Annotated excerpts with video

Search by candidate, creator, study

Screener Responses

read

Answers, match scores & status

Search by submission date

Survey & Prototype Submissions

read

new

Survey answers & status

Prototype answers, metrics & timings

Aggregate analytics & heatmap URLs

Recording transcript on prototype responses

Synthesize

Insights & knowledge base

Insights

read

new

Findings & stories

Export as PDF

Search by creator, study, title

Reels

read

Curated highlight reels with video

Search by creator, study, title

Legend: Write = action · Read = search · New = shipped recently

Built for product builders

Four ways teams are using Great Question inside their AI tools right now.
📄 Write PRDs with the customer voice
Pull customer quotes, pain points, and feedback directly into your product specs. No more switching tabs or digging through old research decks.
"Find interviews about payment friction, then help me write the problem statement for my PRD"
📄 Research-informed roadmap prioritization
Query what research exists before prioritizing features. Identify gaps in your understanding and create quick validation studies to fill them.
"What research do we have about settings? Create a survey to fill the gaps."
📄 Launch a study without leaving your chat
Describe what you want to learn. Your AI designs the study, writes the screener, invites your customers, and books the calendar, all from a single prompt.
"Recruit 30 weekly-active PMs for an interview about our new settings flow. Screen out anyone at companies under 100 people."
📄 Synthesize research results instantly
Ask a question, run the research that answers it, and synthesize the results, without leaving Claude.
"Create a weekly check-in survey for beta testers"

Get started in 3 steps

Connect Claude to Great Question in minutes.
Set up docs here.
1
Add the MCP server
Run this command in Claude Code to add Great Question as an MCP server.
claude mcp add --transport http great-question https://greatquestion.co/api/mcp/v1
2
Authorize access
Your browser opens to Great Question. Review the permissions and click Authorize. Your existing role permissions apply.
3
Start using
Ask Claude to review past research and create a new study. Search sessions, list studies, or create new research, all from your terminal.

See it in action

Watch how to build a PRD with voice of customer data using Claude and Great Question.
Setup docs here ->

The most comprehensive MCP integration for research

Great Question is the most comprehensive MCP out there, with over 70+ ways you can use the MCP to operate Great Question.

You will be among the first to use MCP with your own research!
Capability
Great Question
Other Platforms
Native MCP Server
✓
Limited*
Search Research Sessions
✓
✓
List Studies
✓
✗
Create Interview Studies
✓
✗
Create Surveys
✓
✗
OAuth 2.0 Security
✓
Varies
Enterprise Role Permissions
✓
Limited
*Some platforms offer MCP through third-party connectors like Zapier with limited functionality.

Enterprise-grade security

Your research data stays protected with the same security you expect from Great Question.
🔍
OAuth 2.0 Authentication
Industry-standard authorization flow. Your credentials never touch AI tools directly.
👥
Role-Based Permissions
Your existing Great Question permissions apply automatically. See only what you're authorized to see.
🛡️
SOC 2 Type II
Complete data separation between accounts. Enterprise-grade security certifications.
Free Guide

The ultimate guide to the MCP for UX research

Install in 5 minutes · 15 tested prompts · Security & rollout playbook inside.

Get the guide →

Request Early Access

Great Question's MCP integration is available to enterprise customers in early access.
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Request Access

Great Question's MCP integration is available upon request.

Ready to run research from a chat?

Design studies, invite your customers, and synthesize what they told you, all from inside Claude, Cursor, or ChatGPT.
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