MCP: Run your research from inside Claude, Cursor, or ChatGPT

Design studies, build screeners, invite your customers, and synthesize what they told you, all without leaving the chat. Every finding backed by the real session highlights behind it.
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What is MCP?

Model Context Protocol (MCP) is an open standard that lets AI tools securely connect to — and work inside — external software.

For Great Question, that means Claude, Cursor, and ChatGPT can now do your research for you. Not just read what's in your repository — actually design studies, invite your customers, and bring the findings back.
MCP

What you can do

95+ things your AI can do across the research workflow: from designing studies to verifying findings against the real highlights behind them.
🔍
Search sessions
Find interviews & tests
Search your research repository by topic, participant, or keyword. Surface relevant insights without leaving your workflow.
"Find interviews about checkout friction"
📋
List studies
Browse active research
See what research is in progress across your organization. Filter by team, owner, or status.
"Show active studies from Mobile team"
🎤
Create interviews
Moderated studies
Spin up interview studies with guides, participant limits, screeners, and incentives.
"Create an interview about pricing"
📝
Create surveys
12+ question types
Build surveys with multiple choice, scales, open-ended questions and more. Perfect for quick validation.
"Create a 5-question NPS survey"
‍

From a prompt to a finished study

Everything from study design to synthesis, across interviews, surveys and prototype tests, your panel, scheduling, and insights, without leaving your AI assistant.

🎨 Design studies

Create interviews, surveys, and prototype tests with incentives, participation caps, screeners, and skip logic.

👥 Manage your panel

Create and update candidate profiles, custom attributes, and segments, with consent and GDPR built in.

🎯 Recruit participants

Shortlist candidates from your panel onto any study and send screener invitations in seconds.

📅 Schedule and assign

Set interview booking limits and notice, and add moderators and observers to sessions.

🔍 Analyze sessions

Read speaker-attributed transcripts, highlights, match scores, and survey and prototype responses.

💡 Synthesize insights

Pull findings, stories, and curated highlight reels, and export insights as a PDF.

mcp features

MCP coverage across the entire research workflow

Read + write access across candidate management, study design, scheduling, recruitment, analysis, synthesis, and more.

Candidates

Participants & panel

Candidates

write

read

Create & update profiles

Manage custom attributes

Permanently forget (GDPR)

Full profiles & history

Search by name, email, study, date

Candidate Segments

read

new

View & search saved segments

Filter candidate search by segment

Consent Forms

write

read

Attach a consent form to any interview, survey or unmoderated study

Browse & search signed consent forms

Design

Studies & screeners

Studies

read

View, list & search all study types

Interviews, Surveys & Prototype Tests

write

read

new

Create, update & delete studies

Assign to teams & transfer ownership

Incentives (manual / Tremendous) & currency

Participation caps (total + weekly)

Set study language and localization

Build unmoderated tests for card sort, tree test, prototype test, questions, welcome screens, permission set up

Interview scheduling, provider & duration

Screeners with qualification & skip logic

Study Messaging & Templates

write

read

new

Compose & edit invitations, screener invites & reminders

Templates across 13 message kinds

Merge tags

Scheduling

Calendar & team assignment

Interview Calendar

write

read

Set availability, booking limits, timezones, and buffer time

View booking windows, daily/weekly limits

Set scheduling notice & livestream options

Interview Moderators

write

read

Add/update/remove moderators & observers

View assigned team members

Teams

read

new

View & search teams for assignment

Recruit

Shortlist & invite

Shortlist Candidates

write

Shortlist onto any study type

Interview, survey or prototype studies

Auto-skips ineligible candidates

Screener Invitations

write

Invite for interview studies

Invite for survey studies

Invite for prototype test studies

Analyze

Sessions, transcripts & responses

Sessions

read

Details, tags & metadata

Speaker-attributed transcripts

Search by candidate, creator, study

Transcripts

read

Full speaker-attributed transcripts

Full-text search

Highlights

read

Annotated excerpts with video

Search by candidate, creator, study

Screener Responses

read

Answers, match scores & status

Search by submission date

Survey & Prototype Submissions

read

new

Survey answers & status

Prototype completion rate, top paths & per-screen drop-off

Links back to Great Question for heatmap & funnel views

Recording transcript on prototype responses

Synthesize

Insights & knowledge base

Insights

read

new

Findings & stories

Export as PDF

Search by creator, study, title

Reels

read

Curated highlight reels with video

Search by creator, study, title

Legend: Write = action · Read = search · New = shipped recently

Built for product builders

Four ways teams are using Great Question inside their AI tools right now.
📄 Write PRDs with the customer voice
Pull customer quotes, pain points, and feedback directly into your product specs. No more switching tabs or digging through old research decks.
"Find interviews about payment friction, then help me write the problem statement for my PRD"
📄 Research-informed roadmap prioritization
Query what research exists before prioritizing features. Identify gaps in your understanding and create quick validation studies to fill them.
"What research do we have about settings? Create a survey to fill the gaps."
📄 Launch a study without leaving your chat
Describe what you want to learn. Your AI designs the study, writes the screener, invites your customers, and books the calendar, all from a single prompt.
"Recruit 30 weekly-active PMs for an interview about our new settings flow. Screen out anyone at companies under 100 people."
📄 Synthesize research results instantly
Ask a question, run the research that answers it, and synthesize the results, without leaving Claude.
"Create a weekly check-in survey for beta testers"

Get started in 3 steps

Connect Claude to Great Question in minutes.
Set up docs here.
1
Add the MCP server
Run this command in Claude Code to add Great Question as an MCP server.
claude mcp add --transport http great-question https://greatquestion.co/api/mcp/v1
2
Authorize access
Your browser opens to Great Question. Review the permissions and click Authorize. Your existing role permissions apply.
3
Start using
Ask Claude to review past research and create a new study. Search sessions, list studies, or create new research, all from your terminal.

See it in action

Watch how to build a PRD with voice of customer data using Claude and Great Question.
Setup docs here ->

The most comprehensive MCP integration for research

Great Question is the most comprehensive MCP out there, with over 95+ ways you can use the MCP to operate Great Question.

You will be among the first to use MCP with your own research!
Capability
Great Question
Other Platforms
Native MCP Server
✓
Limited*
Search Research Sessions
✓
✓
List Studies
✓
✗
Create Interview Studies
✓
✗
Create Surveys
✓
✗
OAuth 2.0 Security
✓
Varies
Enterprise Role Permissions
✓
Limited
*Some platforms offer MCP through third-party connectors like Zapier with limited functionality.

Enterprise-grade security

Your research data stays protected with the same security you expect from Great Question.
🔍
OAuth 2.0 Authentication
Industry-standard authorization flow. Your credentials never touch AI tools directly.
👥
Role-Based Permissions
Your existing Great Question permissions apply automatically. See only what you're authorized to see.
🛡️
SOC 2 Type II
Complete data separation between accounts. Enterprise-grade security certifications.
Free Guide

The ultimate guide to the MCP for UX research

Install in 5 minutes · 15 tested prompts · Security & rollout playbook inside.

Get the guide →

Request Early Access

Great Question's MCP integration is available to enterprise customers in early access.
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Request Access

Great Question's MCP integration is available upon request.

Ready to run research from a chat?

Design studies, invite your customers, and synthesize what they told you, all from inside Claude, Cursor, or ChatGPT.
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