Empower teams to do 
great research. Fast.

The UX research platform for every team building and improving products. 

Lightning-fast recruitment, every research method, and centralized insights to drive customer value.
No credit card required.
TRUSTED BY 300+ CUSTOMER-OBSESSED TEAMS AT LEADING ORGANIZATIONS
4.7 rating
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Remove the bottlenecks
that slow research down

Great Question brings recruitment, study setup, and analysis together in one seamless flow. Instead of juggling tools or waiting weeks for results, your team can run studies and uncover insights at the pace of product development.
Research Recruiting
Find participants faster than you can say "screener survey"
Great Question brings recruitment, study setup, and analysis together in one seamless flow. Instead of juggling tools or waiting weeks for results, your team can run studies and uncover insights at the pace of product development.
Repository
From raw data to "aha!" moments in minutes
Turn hours of analysis into minutes with AI that stays grounded in your data. Summaries reveal patterns and clips link back to source, so “aha!” moments are easy to share.
“With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps our teams move faster when understanding user needs and problems.”
Research Methods
Every research method, zero tool-hopping
From quick surveys to deep interviews to usability tests, run any research method in one platform. AI helps you set up and moderates interviews when needed.

Why most teams struggle to do great research

Recruitment takes weeks. Insights are scattered across tools. Non-researchers lack guidance. And without guardrails, scaling research feels risky. On top of that, teams battle for research buy-in while defending a pile of disconnected tools.
With Great Question, teams replace all that with one AI-powered platform:

Every role, every research need, one platform

Give every team member the tools to gather customer insights with guardrails that keep quality high and compliance officers happy.
Product Managers
Validate product ideas fast
Validate product ideas fast
Turn “should we build this?” into confident decisions with interviews, concept tests, and rapid feedback.
product designers
Test designs with users
Test designs with users
From early concepts to live product, watch how people engage, surface friction, and fix issues before designs reach production.
UX Researchers
Run strategic research initiatives
Run strategic research initiatives
Automated recruitment, AI-assisted analysis, and centralized insights let you focus on strategic research that moves the needle.
Research Operations
Scale research across teams
Scale research across teams
Give every team self-service research capabilities while maintaining standards. Centralized insights, compliance guardrails, and enterprise-grade security.

Empower company-wide 
research with enterprise guardrails

Scale user research to every team with enterprise-grade governance, seamless integrations, and compliance that IT teams trust.
Connect to tools your team loves
Integrate with Slack, Figma, Calendly, and 50+ tools your team already uses. No workflow disruption, just enhanced research capabilities.
Backed by enterprise-grade security and scale
Security never comes second. SOC 2, GDPR, and HIPAA compliance with regular penetration testing—because your IT team deserves to sleep at night.

Why 5 of the Fortune 10 companies switched to Great Question

Join top enterprises who made the move with our white-glove migration service.
“I didn't realize how easy it would be to create highlight reels and share them with my team or how easy it would be for our customers to sign up for times to talk to us.

It’s all exceeding expectations. I recommend Great Question to all of my friends who do research because it's just so easy to use.”
Brenna Zumbro
Senior UX Researcher, Procare Solutions
highlight reels
user interviews
Why Procare switched from UserTesting to Great Question
$15,000
saved per year on ux research tooling
7 hours
saved per month on participant recruitment
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.

We now spend about 20% of the active time that we used to spend on the recruitment phase. On average, we're saving a week between when somebody wants to start their research and when they can actually start their research.”
Rita Casillas
Research Operations Lead, AppFolio
external candidates
user interviews
How AppFolio 3x'd research participation & eliminated no-shows
+20%
Increase in research participation rate
-60%
decrease in no-shows for user interviews
“Before Great Question, I was exporting a list from Typeform, and then I was manually writing and sending out emails in Gmail asking people to book a time on Calendly.

Great Question ties things together under one roof. It’s the most advanced tool that I have seen so far to improve your research operations and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
external candidates
user interviews
Running research operations at 15x speed as a team of one
Before Great Question
60
minutes
per week
Spent on ReOps
After Great Question
4
minutes
per week
Spent on ReOps
“I personally consider Great Question to be a one-stop-shop for our research needs.

It’s a platform that combines all of the logistical needs of running research programs with a valuable set of templates and integrations with the tools we already use to do our work so we can share it with the rest of the company.

For us, it's our hub for research.”
Andy Hugelier
VP of Product, Opal
external candidates
user interviews
Making UX research inclusive for designers & product managers
Before Great Question
1
week spent on ReOps
For every study
After Great Question
2
hours spent on ReOps
For every study
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey, VP of Product and Design, Brex

Ready to cut tool sprawl and scale research?

Join Research Ops leaders using Great Question to streamline operations and keep insights flowing across their organizations.
No credit card required.