AI UX Research platform
Empower teams to do great research. Fast.
The UX research platform for every team building and improving products. Lightning-fast recruitment, every research method, and centralized insights to drive customer value.
Run research directly from Claude, Cursor, or ChatGPT -> with our new MCP
Run research directly from Claude, Cursor, or ChatGPT -> with our new MCP
No credit card required.
TRUSTED BY 300+ CUSTOMER-OBSESSED TEAMS AT LEADING ORGANIZATIONS
Case study
“We’re able to self-serve the entire research process, from pushing our data in and managing email outreach to conducting interviews and paying incentives.”
Tessa Pollard
Research Operations Manager
Case study
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Case study
"We'd have to employ somebody to do it because the amount of admin work it would create. That avoided cost alone makes Great Question worth paying for, let alone the less tangible but significant benefit of higher quality and faster turnaround on research.”
Rob Barrett
Head of Innovation Portfolio
Case study
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
Case study
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
Case study
“It’s really great for participant recruitment, which was a big hole in our process… Great Question has streamlined it for us.”
Stephanie Soo
Staff Product Designer, Sinch
Case study
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
Case study
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
Case study
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
Case study
“I really like how I can choose to blast out 100 recruitment emails all at once… That’s flexibility I didn’t have before with UserTesting.”
Brenna Zumbro
Senior UX Researcher, Procare Solutions
Case study
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert Frey
UX Researcher,
Simpson Strong-Tie
Remove the bottlenecks that slow research down
Great Question brings recruitment, study setup, and analysis together in one seamless flow. Instead of juggling tools or waiting weeks for results, your team can run studies and uncover insights at the pace of product development.
Research Recruiting
Find participants faster than you can say "screener survey"
Great Question brings recruitment, study setup, and analysis together in one seamless flow. Instead of juggling tools or waiting weeks for results, your team can run studies and uncover insights at the pace of product development.
Repository
From raw data to "aha!" moments in minutes
Turn hours of analysis into minutes with AI that stays grounded in your data. Summaries reveal patterns and clips link back to source, so “aha!” moments are easy to share.
“With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps our teams move faster when understanding user needs and problems.”
Research Methods
Every research method, zero tool-hopping
From quick surveys to deep interviews to usability tests, run any research method in one platform. AI helps you set up and moderates interviews when needed.
Why most teams struggle to do great research
Recruitment takes weeks. Insights are scattered across tools. Non-researchers lack guidance. And without guardrails, scaling research feels risky. On top of that, teams battle for research buy-in while defending a pile of disconnected tools.
With Great Question, teams replace all that with one AI-powered platform:
Scale insights across your organization
Every role, every research need, one platform
Give every team member the tools to gather customer insights with guardrails that keep quality high and compliance officers happy.
Product Managers
Validate product ideas fast
Validate product ideas fast
Turn “should we build this?” into confident decisions with interviews, concept tests, and rapid feedback.
product designers
Test designs with users
Test designs with users
From early concepts to live product, watch how people engage, surface friction, and fix issues before designs reach production.
UX Researchers
Run strategic research initiatives
Run strategic research initiatives
Automated recruitment, AI-assisted analysis, and centralized insights let you focus on strategic research that moves the needle.
Research Operations
Scale research across teams
Scale research across teams
Give every team self-service research capabilities while maintaining standards. Centralized insights, compliance guardrails, and enterprise-grade security.
Empower company-wide research with enterprise guardrails
Scale user research to every team with enterprise-grade governance, seamless integrations, and compliance that IT teams trust.
Connect to tools your team loves
Integrate with Slack, Figma, Calendly, and 50+ tools your team already uses. No workflow disruption, just enhanced research capabilities.
Backed by enterprise-grade security and scale
Security never comes second. SOC 2, GDPR, and HIPAA compliance with regular penetration testing—because your IT team deserves to sleep at night.
Why 2 of the Fortune 5 companies switched to Great Question
Join top enterprises who made the move with our white-glove migration service.
Brenna Zumbro
Senior UX Researcher, Procare Solutions
highlight reels
user interviews
Why Procare switched from UserTesting to Great Question
$15,000
saved per year on ux research tooling
7 hours
saved per month on participant recruitment
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey, VP of Product and Design, Brex
Rita Casillas
Research Operations Lead, AppFolio
external candidates
user interviews
How AppFolio 3x'd research participation & eliminated no-shows
+20%
Increase in research participation rate
-60%
decrease in no-shows for user interviews
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski, Product Leader, Asana
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
external candidates
user interviews
Running research operations at 15x speed as a team of one
Before Great Question
60
minutes
per week
per week
Spent on ReOps
After Great Question
4
minutes
per week
per week
Spent on ReOps
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin, VP of Product and Design, Brex
Ready to cut tool sprawl and scale research?
Join Research Ops leaders using Great Question to streamline operations and keep insights flowing across their organizations.
No credit card required.
Frequently asked questions
What is UX research software?
UX research software is a platform that helps teams plan, recruit for, conduct, and analyze user research studies in one place. Instead of using separate tools for participant recruiting, interview scheduling, note-taking, and insight sharing, UX research software brings the full workflow into one system so teams can move faster and keep insights organized.
Who uses Great Question?
Product managers, designers, UX researchers, and research ops teams from early-stage startups to Fortune 5 enterprises. Common buyers include B2B SaaS product teams, enterprise research ops leaders, and solo researchers scaling research across multiple teams.
Do you offer a free trial?
Yes. You can start a free study with AI in under 5 minutes — no credit card required. For full access including external panel recruitment and enterprise features, book a demo with our team.
Is Great Question secure for enterprise teams?
Yes. Great Question is SOC 2 Type II certified, GDPR-compliant, and HIPAA-compliant, with regular third-party penetration testing. Enterprise customers include companies in financial services, healthcare, and government.
Can non-researchers use Great Question?
Yes. Guided workflows, and built-in templates let product managers, designers, and marketers run research without formal training. Research ops and governance controls keep quality consistent across teams.
Can I create a customer research panel?
Yes, and this is where most of our customers see the biggest ROI. 90% of qualitative UX research happens with your own customers. Connect your CRM (Salesforce, Snowflake, or via API), and you can filter, segment, and recruit directly from your customer database in minutes. No additional per-participant cost for recruiting your own customers.
How does Great Question save money compared to our current setup?
The average customer replaces 12 separate research tools with Great Question. Here's what real customers have saved: Flight Centre saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users. Procare saved $15,000+ annually after switching from UserTesting, plus 7 hours per month on recruitment alone.