features

Highlight Reels

Create compelling video reels of customer interviews that bring your research insights to life for the whole team.

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Highlight Reels

Create research impact

Easily find clips: Search for terms in video transcripts or look at all relevant tags to find interview clips.

Create a reel in seconds: Once you've identified your topic or theme, drag and drop the relevant clips into a reel. Sort the clips and save.

Share to create impact: There's nothing more compelling than seeing and hearing customer feedback. Easily share links with anyone on your team.

UX Repository

Store & share customer research

Keep all your customer interviews, transcripts, survey findings and notes in one place in the UX Repository. It's all included in Great Question, the only customer research tool you need.

Store research

Upload video files or automatically pull in Zoom recordings to get customer interviews in one place.

Analyze research

Tag interesting findings in videos or transcripts to reference in insight reports or when creating a reel.

Synthesize & share findings

Write reports, build highlight reels and share all of it with stakeholders, so your research findings aren't stuck in a silo.

Why Great Question?

Single tool for all research related tasks. Easy to use, easy to train, easy for research to make an impact.

Find the perfect candidate

Filter your candidate database with custom attributes, build shortlists to share with stakeholders and track response rates to help with future studies.

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.

Branded assets

Build branded emails and landing pages to make recruiting a personal experience. Improve response rates and protect your brand communications all within Great Question.

Automate tedious tasks

With a single tool, you can build and manage your panel, track engagement, send incentives, schedule interviews, transcribe interviews, synthesize research and share findings. All in one place.

Integrate with ease

Bring in and sync data from other customer databases, to keep your research database up to date. Determine field level visibility upon setup.

Opt-in once or twice

Set up your preferred opt-in process. You can have people opt-in for a panel and individual studies or just for an individual study.

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

Loved by people who do research across the globe

Jillian Berger

UX Researcher

”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”

Dani Sandoval

Director of Design

”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”

Emily Drumm

UX Researcher

"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."

Sarah Stumme

Product Design Researcher

"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”