features

UX Research Recruiting & Panel Management

Build, recruit and manage a panel of customers in one easy to use tool.
confident panel recruiting

Panel Management

Add attributes, filter and build shortlists to find the right candidate for your next study.
customer research incentives

Incentives

Track and send global incentives automatically upon study completion. All in one tool.

Branded assets

Build branded emails and landing pages to increase response rates & make outreach personal.
customer research integrations

Integrations

Pull in customer data from Salesforce, Snowflake or Zapier.
Research repository for all insights

Research Repository

Keep all research in a single place, easy to search, share and log.
confident panel recruiting

Panel Management

Add attributes, filter and build shortlists to find the right candidate for your next study.
customer research incentives

Incentives

Track and send global incentives automatically upon study completion. All in one tool.

Branded assets

Build branded emails and landing pages to increase response rates & make outreach personal.
customer research integrations

Integrations

Pull in customer data from Salesforce, Snowflake or Zapier.
confident panel recruiting

Panel Management

Add attributes, filter and build shortlists to find the right candidate for your next study.
customer research incentives

Incentives

Track and send global incentives automatically upon study completion. All in one tool.

Branded assets

Build branded emails and landing pages to increase response rates & make outreach personal.

Participants

Create a great participant experience

Once you build your panel, you want to keep panelists engaged and not overwhelmed. That's all built in.
customer privacy

GDPR Compliant

Protecting participant data and double opt-ins from the start.
schedule customer research with ease

Contact frequency

Protect customers from too many requests for feedback with eligibility built in.
no apps to download icon

No apps or extensions

URL based research means there's no extra work for participants.
Filter

Find the right candidate to answer your Great Question

Custom attributes

As users answer questions add tags to keep track of their preferences for future studies.

Filters

Select from standard or custom drop downs based on your requirements, use those filters to short list or invite directly to your study.

Eligibility

Don't overwhelm customers with too many requests. Set eligibility parameters all your own.
highlight and tag interesting quotes from customers
find the right candidates with easy filters
research eligibility settings
testimonials

Don't take our word for it.

Loved by people who do research and trusted by researchers.
The all-in-one customer research platform streamlines research tasks, while making great research easy for anyone.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Watch the overviewRequest a demo

Why Great Question?

Single tool for all research related tasks. Easy to use, easy to train, easy for research to make an impact.
confident panel recruiting

Find the perfect candidate

Filter your candidate database with custom attributes, build shortlists to share with stakeholders and track response rates to help with future studies.
customer privacy

Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.
talk to the right candidate

Branded assets

Build branded emails and landing pages to make recruiting a personal experience. Improve response rates and protect your brand communications all within Great Question.
remove the guesswork from customer research

Automate tedious tasks

With a single tool, you can build and manage your panel, track engagement, send incentives, schedule interviews, transcribe interviews, synthesize research and share findings. All in one place.
automate research tasks

Integrate with ease

Bring in and sync data from other customer databases, to keep your research database up to date. Determine field level visibility upon setup.
capture research findings

Opt-in once or twice

Set up your preferred opt-in process. You can have people opt-in for a panel and individual studies or just for an individual study.
team involved in research

Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.
customer research visibility

Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.
democratize research

Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.
Use Cases

Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
View all use cases
researchers icon indigo
Researchers
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Product Managers
designers icon indigo
Designers
marketer icon indigo
Marketers
research operations icon indigo
Research Operations
small research teams indigo icon
Research teams of 1

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