AI Moderated Interviews

Great Question AI

Explore our other AI features

AI study creator

Pull insights, quotes, and summaries from survey results that you can easily share with your team.

Repository-level queries

Search your company’s entire body of research. Easily find customer quotes and see what your team has learned from past studies.

What our customers are saying

"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies."

Olivier Thereaux

Director of Product Research

"With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps us move faster when understanding user needs and problems and creating features to address them."

Raz Schwartz

Sr. Director, Design, Research & Content

"The AI Assistant has expedited my data analysis process and streamlined the time to provide early research insights to our organization. Thank you for developing a tool that makes my job easier."

Boaz Douyon

UX Researcher

Try Great Question AI free for 14 days

Get started

Frequently asked questions

How do I access Great Question’s AI features?

Great Question AI is currently available to all users for a ‘beta preview’ period. All you need to do is enable AI features and accept the additional terms and conditions in the AI preferences section in settings.

How much does it cost?

Great Question AI is currently available to all users for a ‘beta preview’ period. After that, certain AI features will be available via a paid upgrade for each user.

Why use Great Question’s AI features over other standalone AI tools?

Meets you where you’re at: Our AI features are thoughtfully designed to augment your existing research workflows on Great Question

Pre-integrated: Each AI query receives the right data and context it needs to perform the task, resulting in responses that are relevant and high-quality.

Query large studies: You can easily query large studies with up to 50 hours worth of interview transcripts, something that isn’t possible with tools such as ChatGPT.

Security and privacy controls built in: Data containing PII is automatically masked by Great Question, and data will not be used by 3rd parties for training future models.

What model does Great Question AI use behind the scenes?

Ask AI is powered by GPT-4, a large language model (LLM) built by OpenAI.

Is any PII sent outside of the Great Question platform?

Speaker names and interview titles are masked by Great Question, so they are not sent to OpenAI. When the AI returns the response, we re-attach this information. We also attempt to remove any PII included in the spoken and transcribed text of interviews.

Will my data be used to train new OpenAI models?

No – we have prohibited the use of any data sent to OpenAI for training models.

Do AI responses contain hallucinations?

Hallucination is rare because we instruct the AI to make statements and quotes from the context document that we supply it with, rather than relying on its internal knowledge from training. We were not able to produce any significant hallucinations in our tests.

When the AI generates quotes, we find the corresponding section of the transcript and hyperlink it, providing assurance that the quote is verbatim.

However, LLMs can make mistakes, so care needs to be taken to check responses before they are published or acted on.

What information is provided to the AI?

It varies between different AI features, but we generally supply anonymised interview transcript excerpts, study metadata (e.g. research goal), and tagged highlights to the AI to produce responses.

Are there usage limits?

Usage of AI features is not limited, but is subject to fair use policies.

AI Moderated Interviews

Research at survey scale

Conversations that uncover more