Research Ops
Research at scale,
without the chaos
Standardize methods, automate operations, and keep insights organized, so research runs smoothly across your entire org.
No credit card required.
The problem
Research Ops teams spend more time stitching together tools than enabling research. Without consistency, studies get duplicated, insights get lost, and governance falls through the cracks.
With Great Question
The impact
One connected platform for every method, participant, and insight.
Automated logistics so scheduling, incentives, and permissions take care of themselves.
AI assists with setup and analysis while still respecting Ops’ standards and guardrails.
Governance controls that make democratization safe and scalable.
Run research that scales
Templates & workflows
Give non-researchers the guardrails they need to run studies consistently.
Participant management
Recruit from CRM, panels, or links with automated screening and scheduling.
Scheduling & incentives
No more spreadsheets with coordination handled end to end.
AI-supported analysis
Transcripts, summaries, and themes generated in minutes, cutting manual coding time.
Centralized repository
Every study, transcript, and highlight reel stored and searchable.
How it works
templates
Set the playbook
Create study templates and workflows for teams to self-serve.
research calendar
Automate operations
Scheduling, screening, and incentives run in the background.
Explore Research Calendar
AI-supported setup
AI-supported setup & memory
AI drafts studies using your templates and surfaces past insights to avoid duplication.
Explore AI Repository
repository
Keep research connected
Every project, clip, and transcript lives in one repository with tags and permissions.
Explore AI Repository
compliance
Scale with confidence
Ensure compliance with SOC 2, GDPR, and role-based access.
Explore HIPAA Compliance
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Customer testimonial
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary Duncan
Staff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani Sandoval
Director of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert Frey
UX Researcher,
Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor Tamashiro
Research Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory Jeffrey
Principal & Vice President - Technology, Inovia Capital
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Ready to cut tool sprawl and scale research?
Join Research Ops leaders using Great Question to streamline operations and keep insights flowing across their organizations.
No credit card required.
Subscribe to our newsletter
Get great UX research reads & resources once a month.
© 2025 Great Question, Inc. All rights reserved.
