Research Ops
The research operations platform for teams that scale
Standardize methods, automate operations, and keep insights organized, so research runs smoothly across your entire org.
No credit card required.
The problem
Research Ops teams spend more time stitching together tools than enabling research. Without consistency, studies get duplicated, insights get lost, and governance falls through the cracks.
With Great Question
The impact
One connected platform for every method, participant, and insight.
Automated logistics so scheduling, incentives, and permissions take care of themselves.
AI assists with setup and analysis while still respecting Ops’ standards and guardrails.
Governance controls that make democratization safe and scalable.
Run research that scales
Templates & workflows
Give non-researchers the guardrails they need to run studies consistently.
Participant management
Recruit from CRM, panels, or links with automated screening and scheduling.
Scheduling & incentives
No more spreadsheets with coordination handled end to end.
AI-supported analysis
Transcripts, summaries, and themes generated in minutes, cutting manual coding time.
Centralized repository
Every study, transcript, and highlight reel stored and searchable.
AI REPOSITORY
Research ops software with the most trusted AI repository
Every step from recording to decision, automated and grounded in customer evidence.
AI SUmmaries
Every session gets an instant summary
AI generates a summary with key takeaways, video chapters, and tagged highlights the moment a session wraps. Skip the manual review entirely.
AI SYNTHESIS
Automated research synthesis after every interview
Full research synthesis: An overview of what you learned, key insights organized by theme, supporting quotes linked to their source, and a highlight reel of the most important moments.
ASK AI
Search your entire research repository via a chat window
Ask AI finds patterns across studies and backs every answer with verbatim quotes you can verify in one click.
MCP INTEGRATION
Bring customer insights AI into any tool your team
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.
How it works
templates
Set the playbook
Create study templates and workflows for teams to self-serve.
research calendar
Automate operations
Scheduling, screening, and incentives run in the background.
Explore Research Calendar
AI-supported setup
AI-supported setup & memory
AI drafts studies using your templates and surfaces past insights to avoid duplication.
Explore AI Repository
repository
Keep research connected
Every project, clip, and transcript lives in one repository with tags and permissions.
Explore Research Repository
compliance
Scale with confidence
Ensure compliance with SOC 2, GDPR, and role-based access.
Explore HIPAA Compliance
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“Great Question got our attention because it’s built for the new generation of researchers.
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Hear what our customers say
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Ready to cut tool sprawl and scale research?
Join Research Ops leaders using Great Question to streamline operations and keep insights flowing across their organizations.
No credit card required.
