Do more customer research faster
by automating research operations

Manage all research tasks from building a panel to sending incentives and everything in between

Research operations on autopilot
Stop managing calendars, and panels of customers, doing transcriptions, and sending incentives in 4 different places. Manage every step in the research process in one place and get more research done faster.
Democratize customer research
Make research so easy to set up and start that anyone can do it. From product managers to designers and everyone in between, anyone can kick off a study in under 2 minutes!
Incorporate the voice of the customer into every sprint
Build products and features that your customers want. With easy-to-launch research projects and continuous research, it’s easy to know what your customers need when you are engaging them all the time.
Loved by

See it for yourself

Involve any teams in research with free observer seats, share learnings from the research repository and share the research loads with round robin capabilities. No matter who leads the research, anyone can participate.

"Great Question makes EVERY research step easy and offers amazing support!"

Jillian Berger

Head of UX Research

Frequently asked questions

How much does Great Question cost?

You can get started for free with a 14-day trial, and solo plans start at $49/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 5,000 customers in your panel and up to 20 hours of transcriptions a month.

What makes Great Question better than other platforms?

We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.

Does Great Question have a UX Repository?

Every subscription includes your own UX Repository. When studies are complete, recordings are automatically uploaded and transcribed. You can add tags and easily share findings across your organization.

Are you SOC 2 compliant?

Yes, we have completed our SOC 2 Type 1 examination. This represents our organizations committment to security for our customers data.

How do you track incentives sent outside of Great Question?

Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.

Is it easier to share research across my organization?

It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

Ready to dive in?

Learn how we can help you scale your research operations.

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