Journey interview

Two roads diverged in a wood and I – I took the one less traveled
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Description of the method

Journey interviews explore the subject of an existing problem that your product or service aims to resolve. They are especially useful at the beginning of product development to understand the context that your product will fit within. The questions focus on an existing journey the customer goes on to solve a problem. These interviews will uncover pain points of the existing journey and opportunities for your product to resolve.

What Great Questions can you answer?

How are people solving this problem today?

How might the product/service solve this problem?

What pains are associated with the problem today?

Strengths of the method

Helps clearly define the problem

Great for messaging clarity

Identify additional opportunities

Disadvantages of the method

Could identify too many additional opportunities

Can be difficult to stay focused in the interview

Finding interviewees

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