Unmoderated Card Sorting
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AI

Don’t run card sorts in a silo. Connect it to all your research

See how users group content with open, closed, or hybrid card sorts, no tool-switching needed. Great Question keeps every method and insight in one connected workflow.

Study Creation

Understand user mental models

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Run open, closed, or hybrid card sorts to understand how users naturally categorize information.  
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Identify terminology that makes sense to users.
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Use AI to spot hidden patterns and misalignments in user mental models.
Reporting & Visualization

See what users want & share the results

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Analyze how participants group and label cards with agreement matrices.
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Enrich your understanding with recordings, transcripts, and AI-powered summaries.
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Create short video highlights and reels to show stakeholders exactly how users think.
Participant Recruitment

Recruit from your customers, or source a panel

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Recruit from your own customer base by uploading a list or integrating with your CRM.
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Source a market panel from 3M+ verified B2B and B2C research participants, with just a few clicks.
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Built-in screening, scheduling, and incentives mean you can launch studies without extra tools or busy work.
All-In-One

Card sorting that’s connected to all your other research

Enterprise-ready with built-in governance

Research Repository

Card sorting results flow directly into your central research repository, where they link to  past findings.

Roles & Permissions

Apply the same permissions and security controls across all research methods.

One Research System

Every study runs out of the same system for consistent, enterprise-grade governance.

Run your next card sort on Great Question

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