Do enterprise research without UserTesting’s trade-offs

Run customer and non-customer research without expiring credits, forced plan jumps, or artificial study limits. Great Question gives enterprise teams predictable pricing and full control over how research scales.
Trusted by teams at innovative companies worldwide
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Great Question lets you run research without penalties or limitations

Enterprise teams outgrow UserTesting. Per-interview pricing, panel lock-in, and fragmented workflows slow teams down and push costs up.
from customers who have switched

Don't just take our word for it.

Flight Centre
Senior UX Researcher & ResearchOps Lead
"Flight Center saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users"

Read the case study ->
Headshot of Melissa Skrbic-Huss from Procare Solutions
Procare Solutions
Director UI/UX
"Procare Solutions was paying $15,000+ annually for UserTesting features they didn't use. After switching to Great Question, they saved that entire amount plus 7 hours monthly on recruitment."

Read the case study ->
Miro
UX Research Manager
"Miro's team was juggling UserTesting plus multiple supplementary tools. Great Question consolidated their entire toolstack while enabling company-wide research democratization"

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Current Customer
UX Research Leader
"We had to stop doing tests... for 6 months because we just ran out of credits."
Current Customer
Senior Research Operations Manager
”We wanted to use a credit-based model, but their credit based model came back more expensive than their 'unlimited' plan, which was already a 40% price increase.”

Main differences between Great Question & UserTesting

See how the two products compare

Total control over recruitment & incentives

UserTesting keeps you locked into their system. Fixed panels, fixed incentives, limited transparency. With Great Question, you decide who you talk to, how much you pay, and how often you engage them.

No call cutoffs. No observer limits

UserTesting cuts off interviews at the time limit and charges extra for observer access.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.

Everything in one workflow

Running research with UserTesting often means duct-taping together Dovetail, Calendly, external incentive tools, and a spreadsheet. Great Question handles it all: scheduling, incentives, repository, analysis, and panel management in one place.
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4 more reasons why switching to Great Question makes sense

#1 Better for research with customers

No additional cost

Import a list or integrate with your CRM and invite your customers by email or sharing a link.

Avg. $75 per interview

UserTesting charges you to run research with your own customers. Make that make sense.

#2 Choose higher quality panels

Low fraud rates & higher quality

Recruit from User Interview's panel of 6M+ B2B & B2C research participants, including niche audiences.

1 panel, limited reach

UserTesting limits you its own panel, which has 1M participants in 35 countries.

#3 Pricing should be predictable

Clear and transparent pricing

Flexible plans for teams of all sizes: Self-service ($99 per user per month) and Enterprise (customized).

Clearly too expensive

UserTesting’s confusing credit system makes it hard to predict costs, unused credits expire, and “swimlanes” limit the types and number of studies you can run at once.

#4 Designed to democratize

No limitations on democratization

Flexible permissions and guardrails make it easy to get your team involved, while protecting customer data with enterprise-grade security.

Priced to incentivise silos

Adding extra users in UserTesting is costly, forcing teams to use shared logins and other workarounds to get others involved in research. It’s a real PITA – and that’s no way to grow.
comparison

Let’s Compare

See why Great Question is the best alternative to User Testing.
Features
Figma prototype testing
Card sorting & tree testing
Moderated and unmoderated testing
Incentives
Screener survey with logic
CRM integration
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Free observer access
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Centralized research repository
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AI features: AI Moderated Interviews, AI transcription & summaries
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Video highlight reels
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Features
Starts at $99/month
Great Question logo dark
$99/month
Prototype testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Built-in recruitment
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Incentive payments
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End to end research workflow
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Unlimited studies at $99/month
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Robust AI features
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