The smart UserTesting alternative for enterprise teams

Expensive. Confusing. A real PITA. UserTesting wasn’t always this way. But over time, it’s become everything UX research shouldn’t be. That’s why enterprise teams are switching to Great Question: it’s fairly priced, easy to use, and built to scale.

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Trusted by UX research teams at innovative companies worldwide

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Why enterprise teams choose Great Question over UserTesting

At a glance, Great Question and UserTesting have a lot in common. We both allow you to recruit participants, run various research methods, analyze and store research data, and share insights with your team. But the devil is in the details.

Better for research with customers

No additional cost

Import a list or integrate with your CRM and invite your customers by email or sharing a link.

Avg. $75 per interview

UserTesting charges you to run research with your own customers. Make that make sense.

Better for research with non-customers, too

The #1 external panel

Recruit from Respondent’s panel of 3M+ B2B & B2C research participants in 150+ countries.

1 panel, limited reach

UserTesting limits you its own panel, which has 1M participants in 35 countries.

Fair pricing for all

Clear & cost-effective

Flexible plans for teams of all sizes: Personal (free forever), Team ($35 per user), and Enterprise (custom-built for you).

Clearly too expensive

UserTesting’s confusing credit system makes it hard to predict costs, unused credits expire, and “swimlanes” limit the types and number of studies you can run at once.

All-in-one from day one

Seamless at every step

From recruitment to running studies to managing your repository, Great Question has been purpose-built as an all-in-one platform from the ground up.

Taped together by Thoma

UserTesting was acquired by Thoma Bravo, who then acquired UserZoom and EnjoyHQ, and taped it all together. The result is clunky and frustrating.

Designed to democratize

Perfect for collaboration

Flexible permissions and guardrails make it easy to get your team involved, while protecting customer data with enterprise-grade security.

Perfect for silos

Adding extra users in UserTesting is costly, forcing teams to use shared logins and other workarounds to get others involved in research. It’s a real PITA – and that’s no way to grow.

Why Procare switched from UserTesting to Great Question

$15,000

saved per year on ux research tooling

7 hours

saved per month on participant recruitment

"I couldn't control recruitment, and scheduling was really frustrating with UserTesting. For me, that was my big catalyst to find a better solution."

"One of the biggest calendaring issues was it didn't two-way sync to my calendar, so nobody could put time on my calendar because it wouldn’t update my availability.”

"It was really tedious to share our findings."

Brenna Zumbro

Senior UX Researcher