Do enterprise research without UserTesting’s trade-offs
Run customer and non-customer research without expiring credits, forced plan jumps, or artificial study limits. Great Question gives enterprise teams predictable pricing and full control over how research scales.
Trusted by teams at innovative companies worldwide
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Great Question lets you run research without penalties or limitations
Enterprise teams outgrow UserTesting. Per-interview pricing, panel lock-in, and fragmented workflows slow teams down and push costs up.
from customers who have switched
Don't just take our word for it.
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Flight Centre
Senior UX Researcher & ResearchOps Lead
"Flight Center saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users"
Read the case study ->
Read the case study ->
Procare Solutions
Director UI/UX
"Procare Solutions was paying $15,000+ annually for UserTesting features they didn't use. After switching to Great Question, they saved that entire amount plus 7 hours monthly on recruitment."
Read the case study ->
Read the case study ->
Miro
UX Research Manager
"Miro's team was juggling UserTesting plus multiple supplementary tools. Great Question consolidated their entire toolstack while enabling company-wide research democratization"
Read the case study ->
Read the case study ->
Current Customer
UX Research Leader
"We had to stop doing tests... for 6 months because we just ran out of credits."
Current Customer
Senior Research Operations Manager
”We wanted to use a credit-based model, but their credit based model came back more expensive than their 'unlimited' plan, which was already a 40% price increase.”
Main differences between Great Question & UserTesting
See how the two products compare
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Total control over recruitment & incentives
UserTesting keeps you locked into their system. Fixed panels, fixed incentives, limited transparency. With Great Question, you decide who you talk to, how much you pay, and how often you engage them.
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No call cutoffs. No observer limits
UserTesting cuts off interviews at the time limit and charges extra for observer access.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.
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Everything in one workflow
Running research with UserTesting often means duct-taping together Dovetail, Calendly, external incentive tools, and a spreadsheet. Great Question handles it all: scheduling, incentives, repository, analysis, and panel management in one place.
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4 more reasons why switching to Great Question makes sense
#1 Better for research with customers
No additional cost
Import a list or integrate with your CRM and invite your customers by email or sharing a link.
Avg. $75 per interview
UserTesting charges you to run research with your own customers. Make that make sense.
#2 Choose higher quality panels
Low fraud rates & higher quality
Recruit from User Interview's panel of 6M+ B2B & B2C research participants, including niche audiences.
1 panel, limited reach
UserTesting limits you its own panel, which has 1M participants in 35 countries.
#3 Pricing should be predictable
Clear and transparent pricing
Flexible plans for teams of all sizes: Self-service ($99 per user per month) and Enterprise (customized).
Clearly too expensive
UserTesting’s confusing credit system makes it hard to predict costs, unused credits expire, and “swimlanes” limit the types and number of studies you can run at once.
#4 Designed to democratize
No limitations on democratization
Flexible permissions and guardrails make it easy to get your team involved, while protecting customer data with enterprise-grade security.
Priced to incentivise silos
Adding extra users in UserTesting is costly, forcing teams to use shared logins and other workarounds to get others involved in research. It’s a real PITA – and that’s no way to grow.
comparison
Let’s Compare
See why Great Question is the best alternative to User Testing.
Features | |  |
|---|---|---|
| Figma prototype testing |  | |
| Card sorting & tree testing | | |
| Moderated and unmoderated testing | | |
| Incentives | | |
| Screener survey with logic | | |
| CRM integration | - | |
| Free observer access | - | |
| Centralized research repository | - | |
| AI features: AI Moderated Interviews, AI transcription & summaries | - | |
| Video highlight reels | - | |
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