It's simple. We're cheaper than UserTesting.
Run customer and non-customer research without expiring credits, forced plan jumps, or artificial study limits. Great Question gives enterprise teams predictable pricing and full control over how research scales.
Trusted by teams at innovative companies worldwide
vs.
Great Question lets you run research without penalties or limitations
Enterprise teams outgrow UserTesting. Per-interview pricing, panel lock-in, and fragmented workflows slow teams down and push costs up.
from customers who Love great question
Don't just take our word for it.
.avif)
Flight Centre
Senior UX Researcher & ResearchOps Lead
"Flight Center saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users"
Read the case study ->
Read the case study ->
Procare Solutions
Director UI/UX
"Procare Solutions was paying $15,000+ annually for UserTesting features they didn't use. After switching to Great Question, they saved that entire amount plus 7 hours monthly on recruitment."
Read the case study ->
Read the case study ->
Miro
UX Research Manager
"Miro's team was juggling UserTesting plus multiple supplementary tools. Great Question consolidated their entire toolstack while enabling company-wide research democratization"
Read the case study ->
Read the case study ->
Current Customer
UX Research Leader
"We had to stop doing tests... for 6 months because we just ran out of credits."
Current Customer
Senior Research Operations Manager
”We wanted to use a credit-based model, but their credit based model came back more expensive than their 'unlimited' plan, which was already a 40% price increase.”
Quick comparison
See how the two products compare
Talk to your customers, don't just read reports
Marvin can't help you find participants. Great Question syncs with Salesforce, Snowflake, and more, so you're researching with the people who actually use your product.
.avif)
5 minutes to research launch
Build a study, recruit participants, and start collecting insights before your coffee gets cold. No tab-switching, no manual uploads, no waiting.
.avif)
Every research method. Just get one tool
Pick your method, run the study, and the data flows straight into an AI repository with 100x the context window. No exports, no uploads, no "let me check which tool we use for that."
vs.
4 more reasons why switching to Great Question makes sense
#1 Better for research with customers
No additional cost
Import a list or integrate with your CRM and invite your customers by email or sharing a link.
Avg. $75 per interview
UserTesting charges you to run research with your own customers. Make that make sense.
#2 Choose higher quality panels
Low fraud rates & higher quality
Recruit from User Interview's panel of 6M+ B2B & B2C research participants, including niche audiences.
1 panel, limited reach
UserTesting limits you its own panel, which has 1M participants in 35 countries.
#3 Pricing should be predictable
Clear and transparent pricing
Flexible plans for teams of all sizes: Self-service ($99 per user per month) and Enterprise (customized).
Clearly too expensive
UserTesting’s confusing credit system makes it hard to predict costs, unused credits expire, and “swimlanes” limit the types and number of studies you can run at once.
#4 Designed to democratize
No limitations on democratization
Flexible permissions and guardrails make it easy to get your team involved, while protecting customer data with enterprise-grade security.
Priced to incentivise silos
Adding extra users in UserTesting is costly, forcing teams to use shared logins and other workarounds to get others involved in research. It’s a real PITA – and that’s no way to grow.
testimonialS
Don't just take our word for it.
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
comparison
Let’s Compare
See why Great Question is the best alternative to User Testing.
Features | |  |
|---|---|---|
| Figma prototype testing |  | |
| Card sorting & tree testing | | |
| Moderated and unmoderated testing | | |
| Incentives | | |
| Screener survey with logic | | |
| CRM integration | - | |
| Free observer access | - | |
| Centralized research repository | - | |
| AI features: AI Moderated Interviews, AI transcription & summaries | - | |
| Video highlight reels | - | |
.avif)
Subscribe to our newsletter
Get great UX research reads & resources once a month.
© 2025 Great Question, Inc. All rights reserved.
