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Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research incentives
Automatically pay research incentives to participants.
Conduct
User interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Mixed Methods
Surveys, focus groups, unmoderated tests & more.
Observer Rooms
Invite your team to watch live user interviews.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into compelling, shareable insights.
Highlight reels
Clip videos to easily share insights with your team.
Weekly Changelog
View Great Question's weekly product releases and improvements, plus new additions to our support docs.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Changelog
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Run your research method of choice
Launch interviews, surveys, unmoderated prototype tests, focus groups, and online tasks faster.
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Start for free
Pick your proven method
Easily recruit participants for every study and synthesize your findings – all in Great Question, your home for UX research.
Build robust participant profiles with screeners
Use screener surveys and attributes in your interviews to learn more about your participants and filter on those attributes for future research.
Analyze research data in one place
Analyze and synthesize your findings with tags, then turn those tags into highlight reels to easily share customer insights with your team.
Why Great Question?
Unified solution
Recruit participants, conduct research, send incentives, and analyze findings in one platform.
Faster study launches
No matter the method you choose, you can launch a study and start getting participants in minutes, not days.
Different methods support more research
Some folks love qual, others love quant. No matter your preference, it’s easy to launch research.
A clearer picture of your research panel
Turn each survey answer an attribute and make participant filtering a breeze.
Global incentives
Automatically send global research incentives in your participants’ local currencies upon completion of a study, no matter the method.
Findings easily synthesized
Transcribe interviews automatically and highlight and tag important parts. Synthesize those findings by grouping tags and building insights.
See the all-in-one UXÂ research platform in action
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