Talking to your customers to truly understand them, and get feedback about what you are creating is the basic building block of building something great.
Yet 95% of the companies we talked to said they're not doing any, or not enough, customer research.
So what was holding them back?
Most companies today aren't setup with the systems and processes to make customer research a part of their decision making processes.
When you make it hard to do customer research - whether it's a customer interview, a prototype test or a survey - you make it easy to make decisions that don't include the needs & wants of your customers.
We're changing this.
We're a small but mighty team located across the globe excited about our mission to democratize customer research.