Every company should be
doing more research

We're on a mission to make that a reality.

Talking to your customers to truly understand them, and get feedback on what you're creating is the basic building block of building something truly great.

Yet 95% of the companies we talked to said they're not doing any, or not enough, customer research.

So what was holding them back?

Most companies today aren't setup with the systems and processes to make customer research a part of their decision making processes.

When you make it hard to do customer research - whether it's a customer interview, a prototype test or a survey - you make it easy to make decisions that don't include the needs & wants of your customers

We're changing this.

We're a small but mighty team of experienced product managers, designers, engineers and entrepreneurs

Meet our team

  • Ned Dwyer

    Co-founder & CEO

    Always asking too many questions. Previously founder of Elto (acquired by GoDaddy). Believes customer research is a super power.

  • PJ Murray

    Co-founder & CTO

    Learned the power of research by experiencing its absence; determined to help others avoid those same mistakes.

  • Sean Langton

    Product Designer

    Seasoned product designer (Upwork, Instawork) who leverages research to take the guesswork out of design decisions.

  • Austin DeBruyn

    Senior Software Engineer

    Passionate about diversity, inclusion & accessibility - and the role of research to surface related issues.

  • Pedro BrĂ©

    Senior Frontend Engineer

    Believes a solid relationship between Research, Design and Engineering is a must have on any team.

  • Harri Thomas


    Co-founder of Respondent, and life-long researcher. Now User Experience Researcher at Facebook.

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