Find the right research participants quickly
Build & manage robust participant profiles
Pick your research method of choice
Get more interviews on the calendar
Automatically pay incentives to participants
Analyze & Share
Keep all your research in one place
Create video reels for maximum impact
Turn your existing tools into research tools with email, calendar, CRM and incentive integrations from Great Question.
Recruit, pick your method and analyze.
Work customer feedback into your roadmap.
Complete more research projects faster.
The latest industry news, updates and info.
Access all the content from our annual virtual conference.
Survey and interview templates for speedy setup.
Our mission, team, values and jobs.
Learn how our customers are delivering impact via research.
Access support articles as you streamline research.
Observer Live Streams
Invite your team to watch live customer interviews without overwhelming or distracting the participant.
Start for free
Effortless customer interviews
Seamlessly recruit, conduct, and synthesize interviews in a single tool.
Start for free
Trusted by customer-centric teams
Quickly recruit the right participants
Import your list of customers or integrate with your CRM
Use screener surveys to further qualify your panel
Filters and shortlists get you to the right candidates in minutes
Schedule any type of interview
Understand & share what you learn
Automatic interview transcriptions
Highlight, tag and clip using study and global tags
Build highlight reels
Involve your team in research
With Observer Rooms, you can invite your team to watch customer interviews live, without overwhelming participants.
Create a great participant experience
Create branded emails and landing pages for recruitment, protect your participants PII, and send global incentives to say thank you.
"We’ve seen a higher response rate, our researchers are happier and our product managers are able to run their own studies. Great Question has been a game changer for continuous research."
UX Research Manager
Why Great Question?
Do more parts of the research process in the same place. Recruit, conduct, analyze, and share research from one platform.
Create compelling artifacts
Turn your long boring interviews into easily digestible video clips or highlight reels.
No matter what type of research you run, or how you analyze and synthesize, you can do it easily in Great Question.
See how your synthesized data is consumed with view counts on highlight reels, clips, and insights.
Use our Slack or Figjam integration to share out clips, highlights, or reels and track who viewed them to understand the impact.
Secure & Private
Get participant consent from the start and remove PII from artifacts to keep data safe.
Ready to dive in?
Try the unified platform for customer research
Start a free trial
Make Great Question your home for UX research
Start for free
Vs. User Interviews
Vs. User Testing
Subscribe to our weekly newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Great Question, Inc. All rights reserved.