Research Ops
Research without the admin overhead
Recruit, schedule, and analyze in one platform, so you can trade coordination headaches for actual insights.
No credit card required.
The problem
Running studies shouldn’t feel like running operations.Researchers spend hours wrangling tools, chasing participants, and formatting reports. Time that could be spent making an impact.
With Great Question
The impact
Faster setup with recruitment, scheduling, and incentives handled.
All methods connected so you don’t need five different tools.
Access a global B2B and B2C panel when you need broader reach.
Insights delivered instantly with AI-powered analysis.
Research methods, minus the tool sprawl
Run moderated or unmoderated studies you need without hopping between platforms:
Interviews & usability tests
Live, recorded, transcribed, and summarized automatically.
Surveys & card sorts
Test concepts, messaging, and navigation.
Prototype testing
Watch users click through designs to spot friction early.
Continuous discovery
Keep a steady stream of insights flowing into your repository.
Recruitment without the chaos
Stop juggling spreadsheets, panels, and calendars.
Import your own lists or connect your CRM.
Share a link for self-recruitment.
Tap into our external panel for B2B and B2C audiences.
Let automated scheduling and incentive payouts do the chasing for you.
Insights that tell the story
Don’t just capture data, make it stick.
AI-generated transcripts and summaries.
Theme analysis backed with quotes and video clips.
Highlight reels for stakeholder buy-in.
Slack and email integrations to keep the team in the loop.
How it works
methods
Set up your study
Choose your method and objectives, or start from a template.
recruitment
Recruit with ease
Invite your own users, pull from your CRM, or tap into the panel, screening, scheduling, and incentives included.
Researuser interviewsch Ops
Run sessions
Capture interviews, tests, and surveys with voice, video, and screen share.
ai analysis
Get instant analysis
AI delivers transcripts, summaries, and themes in minutes.
insights
Share insights
Create highlight reels and push findings to Slack, email, or your repository.
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Customer testimonial
“I started at Miro, there was a lack of research structure, so I took on our research ops initiatives, creating a playbook and whatnot.
Great Question is built for the new generation of researchers.”
Josh Morales
UX Research Manager, Miro
“Great Question has been instrumental in democratizing our user research practice…”
Jon Dobrowolski
Product Leader, Asana
“The combination of calendaring and scheduling with the templates and the repository solves all of our biggest research pain points. It’s our hub for research.”
Andy Hugelier
VP of Product, Opal
“Great Question has lived up to our expectations across the board and honestly exceeded some, especially with ease of use.”
Gāby Verderber
UX Operations Manager, AppFolio
“Recruiting research participants from Respondent was insanely easy and having this inside Great Question saved a lot of time.”
Mary Duncan
Staff Product Designer, M1
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question…”
Dani Sandoval
Director of Design, Chipper Cash
“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
“Great Question is the most advanced tool that I have seen so far to improve your research operations, and manage research projects and participants.”
Clemens W. Janssen, PhD
Lead UX Researcher, Nutrisense
“If you want to enable research to happen in a structured manner… you should have a look at Great Question.”
Elpida Fragkou
Senior ResearchOps Manager, Blinkist
“Recordings of discovery work… are extremely difficult to locate, if at all possible.”
Robert Frey
UX Researcher,
Simpson Strong-Tie
“Recruiting from Respondent’s panel right in Great Question allows us to screen and invite reliable candidates to our studies faster than other panels we’ve used.”
Taylor Tamashiro
Research Operations Associate, HoneyBook
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind…”
Kory Jeffrey
Principal & Vice President - Technology, Inovia Capital
Enterprise-ready by design
SOC 2 Type II, GDPR, and CCPA compliance. Role-based permissions and enterprise controls mean you can open up research access without losing quality or oversight.
Ready to spend less time on admin and more time on answers?
Join hundreds of UX researchers building better products with Great Question.
No credit card required.
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