CONCEALED IDENTITY STUDIES
Run UX research without revealing your company
Talk to your competitor's customers. Test products you haven't announced. Run NDA-bound diligence. Great Question hides your company name and your moderator's identity from the calendar invite all the way through the video call, so you get the real answer, not the one participants give to a vendor.
Run concealed studies with one setting change
Get real user insights, without revealing who you are
Typical UX research workflows and tools aren't suited to sensitive research that requires companies to conceal their identity. Company identity is designed to show during recruitment, the scheduling page, the booking confirmation, the consent form, the video URL, and the moderator's name on screen.
For competitive user research, NDA work, M&A diligence, and regulated industries, that leakage is the problem.
Most teams solve it with a fake Zoom account and fake profiles. Concealed identity studies solves it at the platform level.
For competitive user research, NDA work, M&A diligence, and regulated industries, that leakage is the problem.
Most teams solve it with a fake Zoom account and fake profiles. Concealed identity studies solves it at the platform level.
How it works
Strip your identity from every participant-facing surface
With one quick setting change, your entire study and workflow is concealed.
conceal identity
One setting. Every touchpoint, anonymized.
Switch on "Conceal your identity" when you create a study, and Great Question removes your company name, logos, and moderator names across all touch points, in particular the video calls. It's the same workflow your team already uses with one extra checkbox at setup.
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concealed identity videos
Run video studies without revealing your identity
Great Question offers native videos with a neutral URL, empty metadata, and "Moderator" as the display name. All transcriptions and recordings are piped straight into your research repository.
consent + compliance
Anonymous for the participant, fully documented for your legal team
Consent forms are signed, sessions are logged, recordings are stored under your existing data controls. Your legal, privacy, and security teams get the audit trail. SSO, role-based access, SOC 2, GDPR, and HIPAA-ready workflows all still apply.
MCP INTEGRATION
Bring customer insights AI into any tool your team
Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.
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Who it’s for
Built for the studies you couldn't run before
Competitive user research
Test your product or a competitor's without tipping off participants. You get honest reactions instead of the answer someone gives when they realize they're on a call with the vendor.
Regulated industries
Healthcare, financial services, insurance, and government teams run research where company affiliation would bias responses or create regulatory exposure.
Legal, M&A, and pre-launch
Validate positioning for an unannounced product, run diligence ahead of an acquisition, or explore concepts under NDA.
Risk of ethical exposure
Operate comprehensive user research studies without the legal or ethical exposure to your company.
Customer stories
Trusted by enterprise product, design, and UX research teams
2 of the Fortune 5 use Great Question
Platform
Great Question connects every step of research together
More than a repository. Lightning-fast recruitment, every research method, and centralized research repository.
Recruit
Find the right participants from CRM or external panels
Run
Launch prototype tests, card sorts, surveys, or interviews with human or AI moderation
Analyze
AI-powered synthesis, tagging, and query on all data
Share
Distribute insights instantly across your org
Every project compounds value, helping you plan smarter, go deeper, and deliver insights faster at scale.
Start for free todayFrequently asked questions
What is a concealed identity study?
A moderated study where the participant doesn't know the company or the moderator behind the research. It's sometimes called a blind study. The point is to strip brand and moderator identity from every surface the participant sees, so their feedback isn't biased by who's asking.
When would I run a concealed identity study?
Competitive user research, pre-launch or NDA work, M&A diligence, and regulated industries where company affiliation creates legal or ethical exposure.
How is this different from a fake Zoom account?
Fake Zoom hides the URL and leaks everything else: booking confirmations, reminder emails, consent forms, moderator names. Concealed identity studies strip identity from the full participant journey and keep the audit trail intact for legal and compliance.
Does it work with my existing recruitment?
Yes. External panels, double-blind recruiters, or your own sourcing all work.
Is it available on every Great Question plan?
Yes, it's currently available on Enterprise plans, but you can also book a demo and find out more.
Run the user research you couldn't run before
See a concealed identity study and what a comprehensive user research tool provides for your company.