Great Question
AI
BETA
Be first to unlock research intelligence
Limited early access to AI agents that create studies, conduct interviews, and ensure quality automatically. Join leading teams shaping the future of research.
Coming in your early access
AI research experts that never forget your context
AI Study Creation
Create studies that build on your research history. AI remembers past findings and designs new studies to fill knowledge gaps.
AI Moderation
Professional AI interviewers that adapt to responses. Get expert-level conversations with natural follow-ups automatically.
AI Quality Control
Enable anyone to run professional research. Built-in guardrails ensure methodology and quality without extensive training.
Available today
Already saving teams hours every week
Get faster insights with AI features used by 500+ research teams worldwide.
Query entire studies instantly across up to 50 hours of interview data
Auto-generate summaries, chapters, and highlights
Protect privacy with PII masking and data security
What our customers are saying
"The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies."
Olivier Thereaux
Director of Product Research
"With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps us move faster when understanding user needs and problems and creating features to address them."
Raz Schwartz
Sr. Director, Design, Research & Content
"The AI Assistant has expedited my data analysis process and streamlined the time to provide early research insights to our organization. Thank you for developing a tool that makes my job easier."
Boaz Douyon
UX Researcher
Join Great Question's AI Beta Waitlist
Ask AI
All you have to do is ask
Query entire studies with up to 50 hours of interview data in seconds. It has never been easier to extract insights from research.
Ask for specific quotes, insights, or answers to questions.
Ask for a custom summary or report.
AI-Assisted Synthesis
Hit the ground running
After every interview, Great Question AI can automatically generate:
Summaries of key takeaways & themes
Chapters for easy video navigation
Highlights based on your study goal
Tags to organize all of your artifacts
Privacy & Traceability
Trust, but verify
Every quote is linked to its original transcript, so you can jump to the exact moment it occurred and verify accuracy.
Great Question masks PII from AI, so data will never be used by 3rd parties for training future models.
Workflow Integration
Work smarter & faster
Query Ask AI in a sidebar as you interact with interviews, transcripts, and studies.
Copy AI responses and share links with your team in one click.
Automatically generate interview summaries and chapters.
Frequently asked questions
What makes Great Question's AI different from other tools?
Our AI agents understand research methodology, not just data processing. They're trained on best practices, integrate with your research infrastructure, and enforce quality standards automatically.
How does AI ensure research quality?
Quality is built into every workflow. Our agents include bias checks, proper sampling, and methodological rigor. Every study validates against research standards before launching.
Is my research data secure?
Yes. All PII is automatically masked, your data is never used to train external models, and we maintain SOC-2 compliance with enterprise security controls.
When will these features be available?
AI Study Builder and AI Moderation launch in July 2025. Join our waitlist for early access and priority pricing.
Can non-researchers use these features?
That's the goal. Our AI democratizes research across your organization while maintaining quality standards. Product managers and designers can run professional research without extensive training.