Dovetail Alternative: Great Question UX Platform

Great Question vs Dovetail

  • CRM: Panel recruitment, screening, scheduling, incentives
  • Methods: Interviews, focus groups, surveys, prototype tests
  • Repository: AI, highlights, reels, transcripts, synthesis
  • Integrations: Zoom, Google, Microsoft, Slack, Salesforce
  • Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
Dovetail is a strong repository, but assumes your research is already done. Great Question (the #1 alternative to Dovetail), helps you recruit, run, analyze, and store research, all in one.
Trusted by teams at innovative companies worldwide

Note from Great Question CEO & Co-Founder

"When I talk to teams evaluating Dovetail and Great Question, I frame it this way: Dovetail is where research goes after it's done. Great Question is where research happens.Dovetail built an excellent repository for organizing and analyzing qualitative data. If your research execution is already handled and you just need a place to store and make sense of it, Dovetail does that well.We built Great Question because we saw teams juggling 4-5 tools just to run a study: one for recruitment, one for scheduling, one for incentives, one for testing, and one for analysis.

Our approach is to handle all of it - so your repository evolves naturally as you run research, rather than requiring manual uploads after the fact.The right choice depends on where you are. If you're happy with your current recruitment and execution tools and just need better analysis, Dovetail might be the fit. If you want to consolidate your stack and have research flow seamlessly from participant to insight, that's what we built Great Question for."


- Ned Dwyer, CEO & Co-Founder @ Great Question

Great Question generates insights, not organizes them.

Link icon
Dovetail is for analysis, Great Question is for research. Plan, run, and share in one place.
Device type icon
Dovetail is static, Great Question is continuous. Your repository evolves as studies run.
Recording permissions icon
Dovetail is manual filing, Great Question is self-organizing. No uploading or downloading needed.

Great Question vs Dovetail

See why customers move to Great Question, the best Dovetail alternative.

Product UI: Repository Dashboard

Generate insights vs import them

Dovetail assumes your research is already done and needs uploading.
Great Question helps you do the research, then stores it automatically.

Built-in methods vs analysis-only

Dovetail focuses on note-taking, tagging, and importing data.
Great Question includes methods like interviews, prototype testing, and card sorting, plus AI analysis.
UI Element: Ux Research CRM

Integrated recruitment vs none

Dovetail doesn’t support recruitment.
Great Question lets you upload customer lists, apply screeners, automate scheduling, and send incentives globally.
testimonialS

Don't just take our word for it.

Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
comparison

Let’s Compare

See why Great Question is the best alternative to Dovetail.
Features
Subscription fee
Subscription fee
Research repository
AI tagging, search & analysis
Video recordings & transcripts
Collaboration & sharing
Prototype testing
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Moderated Interviews + AI Moderated
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Panel management
-
AI-assisted study creation
-
Research methods
-
Incentives & scheduling
-
Features
Starts at $99/month
Great Question logo dark
$99/month
Prototype testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Built-in recruitment
-
Incentive payments
-
End to end research workflow
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Unlimited studies at $99/month
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Robust AI features
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Switch to the #1 Dovetail alternative

Book a demo

Migrating from Dovetail

Our team makes it simple to bring your research history into Great Question.
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Link icon
Guided process from kickoff to final review
Device type icon
AI-powered transcripts and insights on imported data
Recording permissions icon
Keep your past studies, interviews, and tags all in one place
Company
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Customers
Sinch
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AppFolioBlinkistCanvaExperianMiroNutrisenseOpalProcare SolutionsSignifydSimpson Strong-Tie
Features
User Interviews integration
NEW
AI moderated interviews
NEW
AI synthesis & analysisInterviewsPrototype testingCard sortingTree testingParticipant recruitmentResearch calendarResearch incentivesRepositoryHighlight reelsHIPAA compliance
Resources
Guide: AI analysis & synthesis
NEW
Guide: AI moderated interviews
NEW
Guide: AI knowledge management
NEW
Guide: AI for UXR recruiting
Guide: AI for UX research
Report: 2025 state of democratizationUXR tool buyer's guideResearch operations guideUser interviews guideUX research methods guidePrototype testing guideCard sorting guideTree testing guideResearch repository guide
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