UX Research Platform Comparison
Great Question vs Dovetail
- CRM: Panel recruitment, screening, scheduling, incentives
- Methods: Interviews, focus groups, surveys, prototype tests
- Repository: AI, highlights, reels, transcripts, synthesis
- Integrations: Zoom, Google, Microsoft, Slack, Salesforce
- Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
Dovetail is a strong repository, but assumes your research is already done. Great Question helps you recruit, run, analyze, and store research, all in one.
Trusted by teams at innovative companies worldwide
Great Question generates insights, not organizes them.
Dovetail is for analysis, Great Question is for research. Plan, run, and share in one place.
Dovetail is static, Great Question is continuous. Your repository evolves as studies run.
Dovetail is manual filing, Great Question is self-organizing. No uploading or downloading needed.
Great Question vs Dovetail
See how the two products compare
Generate insights vs import them
Dovetail assumes your research is already done and needs uploading.
Great Question helps you do the research, then stores it automatically.
Built-in methods vs analysis-only
Dovetail focuses on note-taking, tagging, and importing data.
Great Question includes methods like interviews, prototype testing, and card sorting, plus AI analysis.
Integrated recruitment vs none
Dovetail doesn’t support recruitment.
Great Question lets you upload customer lists, apply screeners, automate scheduling, and send incentives globally.
testimonialS
Don't just take our word for it.
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
comparison
Let’s Compare
See why Great Question is the best alternative to Dovetail.
Features |  Subscription fee |  Subscription fee |
|---|---|---|
| Research repository |  | |
| AI tagging, search & analysis | | |
| Video recordings & transcripts | | |
| Collaboration & sharing | | |
| Prototype testing | - | |
| Moderated Interviews + AI Moderated | - | |
| Panel management | - | |
| AI-assisted study creation | - | |
| Research methods | - | |
| Incentives & scheduling | - | |
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Run your next study on Great Question
Migrating from Dovetail
Our team makes it simple to bring your research history into Great Question.
Guided process from kickoff to final review
AI-powered transcripts and insights on imported data
Keep your past studies, interviews, and tags all in one place
