UX Research Platform Comparison
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Great Question vs Listen Labs

AI interviews alone won’t run your research program. Great Question powers every step from recruiting to insights.

Why teams choose Great Question

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AI interviews plus more – Listen Labs runs AI moderated interviews. Great Question has AI moderated interviews, prototype tests, surveys, and analysis in one platform.
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Participant CRM, not just sourcing – Listen Labs helps you reach participants, but doesn’t offer deep panel management. Great Question adds screeners, segments, rules, scheduling, and history.
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Insights, not just outputs – Listen Labs gives summaries. Great Question delivers transcripts, themes, reels, and a searchable repository.

Main differences between Great Question & Listen Labs

See how the two products compare

multiple research methods supported in Great Question.

AI interviews can’t replace full research

Listen Labs automates interviews but doesn’t support core UX methods like prototype tests, card sorts, tree tests, or unmoderated studies. Great Question gives teams the full toolkit: AI-moderated interviews, unmoderated tasks, prototype tests, surveys, and structured methods.
AI integration into research workflow

A conversation engine isn’t a research workflow

Listen Labs runs interviews, but teams still need other tools for recruiting, screening, scheduling, incentives, and analysis. Great Question combines recruitment, segments, incentives, analysis, and insights in one connected workflow.

One place for all research data

Listen Labs generates summaries for each study. Great Question integrates interviews, tasks, analysis, and highlight reels into a shared repository that product, design, research, and leadership can all access.
comparison

Let’s Compare

See why Great Question is the best alternative to Listen Labs.
Features
Customized pricing
Starts at $99 p/m
Access external participant panel
AI Moderated Interviews
AI powered analysis
Use your own panel
SOC 2 / GDPR / HIPAA
Additional UX methods (card sorts, tree testing & more)
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Unmoderated testing
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AI powered research respository
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Automated incentives
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In-platform scheduling
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Features
Starts at $99/month
Great Question logo dark
$99/month
Prototype testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Built-in recruitment
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Incentive payments
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End to end research workflow
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Unlimited studies at $99/month
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Robust AI features
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Run your next study on Great Question

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