UX Research Platform Comparison

Great Question vs Maze

  • CRM: Panel recruitment, screening, scheduling, incentives
  • Methods: Interviews, focus groups, surveys, prototype tests
  • Repository: AI, highlights, reels, transcripts, synthesis
  • Integrations: Zoom, Google, Microsoft, Slack, Salesforce
  • Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
Maze is great for quick, unmoderated testing. But when you need to store insights long-term, more diverse research methods, and a connected research workflow, Great Question delivers more.
Trusted by teams at innovative companies worldwide

Why customers choose Great Question

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Qualitative depth Maze can’t match. Maze is built mostly for unmoderated testing.
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Manage real participant relationships - Great Question offers fatigue controls, auto-reminders, and in-platform incentives. Maze doesn’t.
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Maze stores results per study. Great Question creates a searchable repository with transcripts, clips, and AI summaries.

Great Question vs Maze

See how the two products compare

Research depth vs product feedback


Maze is built for quick, surface-level validation of flows and ideas.
Great Question supports generative and evaluative research: interviews, card sorts, and surveys designed to explore deeper user needs.
Manage global research incentives in Great Question

Living research library vs isolated results

Maze stores results in separate studies. Great Question builds a searchable repository with transcripts, clips, and AI summaries - so insights stay connected and reusable.
UI Element: Ux Research CRM

Participant CRM vs static contact list

Maze offers basic contact tagging but no visibility into participant history or engagement. Great Question lets you track re-recruitment, manage fatigue, and build ongoing relationships.
testimonialS

Don't just take our word for it.

Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
comparison

Let’s Compare

See why Great Question is the best alternative to Maze.
Features
Subscription fee
Subscription fee
Prototype Testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Panel management
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Incentive payments
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Research repository for all studies
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AI Moderated Interviews
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AI-assisted study creation
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Features
Starts at $99/month
Great Question logo dark
$99/month
Prototype testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Built-in recruitment
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Incentive payments
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End to end research workflow
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Unlimited studies at $99/month
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Robust AI features
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