UX Research Platform Comparison
Great Question vs Optimal Workshop
Optimal Workshop offers tools for specific tasks like card sorts and tree tests. Great Question connects every step of your research workflow, from recruitment to reusable insights.
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Scale research with Great Question
Optimal Workshop offers individual research tools. Great Question brings everything together into one integrated platform.
Use interviews, surveys, card sorts, and AI-powered analysis to run multi-method studies in a single place.
Store, search, and reuse insights across projects, no more siloed findings or disconnected exports.
Great Question vs Optimal Workshop
See how the two products compare
One platform vs siloed studies
Unlike Optimal Workshop’s separate tools, Great Question brings everything: recruitment, testing, analysis, and insight storage into one platform.
Breadth of research methods
Optimal Workshop focuses on IA and task-based studies, Great Question supports both qualitative and quantitative research, providing a breadth of research methods in one platform.
Built to scale
Optimal Workshop works well for individual studies. Great Question enables research across teams with permissions, governance, and a searchable repository. Every study runs out of the same system for consistent, enterprise-grade governance.
comparison
Let’s Compare
See why Great Question is the best alternative to Optimal Workshop.
Features
Starts at $107/month
$99 /month
Card Sorting & Tree Testing
Surveys
Screener support
Prototype testing
Card sorting
Moderated interviews
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AI summaries & ability to chat with research
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Video highlight reels
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Research repository
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End to end workflow
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