UX Research Platform Comparison
Great Question vs Optimal Workshop
- CRM: Panel recruitment, screening, scheduling, incentives
- Methods: Interviews, focus groups, surveys, prototype tests
- Repository: AI, highlights, reels, transcripts, synthesis
- Integrations: Zoom, Google, Microsoft, Slack, Salesforce
- Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
Optimal Workshop offers tools for specific tasks like card sorts and tree tests. Great Question connects every step of your research workflow, from recruitment to reusable insights.
Trusted by teams at innovative companies worldwide
Scale research with Great Question
Optimal Workshop offers individual research tools. Great Question brings everything together into one integrated platform.
Use interviews, surveys, card sorts, and AI-powered analysis to run multi-method studies in a single place.
Store, search, and reuse insights across projects, no more siloed findings or disconnected exports.
Great Question vs Optimal Workshop
See how the two products compare
One platform vs siloed studies
Unlike Optimal Workshop’s separate tools, Great Question brings everything: recruitment, testing, analysis, and insight storage into one platform.
Breadth of research methods
Optimal Workshop focuses on IA and task-based studies, Great Question supports both qualitative and quantitative research, providing a breadth of research methods in one platform.
Built to scale
Optimal Workshop works well for individual studies. Great Question enables research across teams with permissions, governance, and a searchable repository. Every study runs out of the same system for consistent, enterprise-grade governance.
Loved by people who do research across the globe
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
comparison
Let’s Compare
See why Great Question is the best alternative to Optimal Workshop.
Features |  |  |
|---|---|---|
| Card Sorting |  | |
| Surveys | | |
| Screener support | | |
| Prototype testing | | |
| Tree Testing | | |
| Moderated interviews | - | |
| AI summaries & ability to chat with research | - | |
| Video highlight reels | - | |
| Research repositories | - | |
| AI Moderated Interviews | - | |
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