research crm

A user research CRM that alreadyknows your customers

Import your own customers into Great Question's user research CRM, or recruit from 6M+ verified participants. Every study adds to their profile and your targeting gets sharper over time.
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Recruit participants for research by integrating with Salesforce, Snowflake, or Zapier; or using Respondent's panel
4.7 rating
By the numbers
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165 researchers self-serving on one platform
118 days → 6 days recruitment timeline
CRM integration icon
10,000 end users engaged across 300 annual studies

“Now our researchers can actually self-service and do their own recruitment, which really opens up our research operations team to focus on
continuing to build our panel of enterprise users instead of doing the day-to-day recruitment.”

Explore the case study ->
A’verria Martin
Sr. Director of Product Research,
Intelligence and Strategy at ServiceNow

Import your own customer data

Upload via CSV or pull directly from Salesforce, HubSpot, Snowflake, or Zapier. Your existing customer data becomes a research panel in minutes.
Great Question's research participant panel UI

Recruit from our market panel

Access 6M+ verified B2B and B2C participants across 150+ countries, right inside Great Question. When your own panel isn't the right fit, they're a few clicks away.
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Personalize research recruitment with branded emails and landing pages

Recruitment emails that go out from your domain, with your branding

Participants see your logo, your email address, your landing page. Automatic reminders and follow-ups run on their own, so participation stays high without you chasing anyone.

Schedule every study type without the back and forth

Handle 1:1, collective, or round-robin sessions, sync researcher calendars, and keep rolling research moving with continuous availability. Participants can propose their own times, which cuts most of the scheduling friction.
Great Question's research calendar UI with 1:1, collective, and round robin scheduling
Create custom attributes to build rich research participant profiles

Participant profiles that get richer with every study

Every study automatically adds to participant records. Screener responses, study history, custom attributes. Run enough studies and your panel knows your users better than any spreadsheet ever could.

Upload lists with unlimited custom attributes, and add new attributes. Filter using CRM eligibility, demographic data, and more.

Qualify the right customers with screener surveys

Send a screener before any study. Qualified candidates move forward automatically; the rest don't. Screener responses save as profile attributes, so next time you need the same segment, you're not starting from scratch.
Qualify research candidates with screener surveys
Protect participant PII informed consent, opt-ins, and more

Protect your participants’ data & privacy

Manage informed consent, opt-ins, and eligibility limits to protect user privacy and prevent over-contacting. Stay SOC 2, GDPR, and HIPAA compliant at every step.

See the all-in-one UX research platform in action

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