One tool built for every usability test.

The average team evaluating usability testing platforms ends up juggling three or four of them. one for prototype testing, one for moderated interviews, another for surveys, and something else for participant recruitment.

Each tool has its own panel, its own repository, and its own price tag. Great Question replaces all of them. Run every method from one platform, keep all your data in one place, and recruit from the customers.
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How it works

Every usability testing method built in

Pick the right method for the question. Switch between them without switching tools.

Unmoderated testing

Watch users work through your product async

Upload a Figma prototype or any URL and let participants complete tasks on their own time. You get session recordings, click maps, path analysis, and an AI summary — without scheduling a single interview.

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run interviews

Run live usability sessions with the people who matter

Moderate 1:1 sessions directly in Great Question with your own customers. Native video, live transcription in 30+ languages, and AI-generated highlights so you spend time on the conversation, not the admin.

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ai moderated interviews

Scale usability research without scaling your team

Let Great Question's AI moderator run structured interviews for you. It asks follow-up questions, probes for depth, and synthesizes themes across every session, so you can run 50 usability studies a quarter without 50 scheduling calls.

Coming soon - register now!

MCP INTEGRATION

Bring customer insights AI into any tool your team

Connect your repository to Claude, Cursor, and the AI tools your team builds with. Ground every workflow in customer evidence.

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prototype testing analytics

Understand where users get stuck, not just if they do

Track success rates, misclick rates, average task duration, and user paths on every prototype test. See exactly where friction is happening, not just a pass/fail score.

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Card sorting

Build navigation your users actually understand

Run open or closed card sorts to validate your information architecture before you build. AI groups responses into patterns so you can see consensus in minutes, not days.

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Tree testing

Validate your IA before it costs you a redesign

Test whether users can find what they're looking for in your structure. Get task success rates, first-click analysis, and directness scores, all without touching a prototype

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surveys

Pair qualitative testing with quantitative signal

Send research-grade surveys with skip logic and screeners to the same panel you recruit for usability tests. Synthesize survey results alongside interview recordings in one AI-powered repository.

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Ready to see it yourself?

CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: AI, highlights, reels, transcripts, synthesis
Integrations: Zoom, Google, Microsoft, Slack, Salesforce
Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA

CRM: Panel recruitment, screening, scheduling, incentives

Methods: Interviews, focus groups, surveys, prototype tests

Repository: Highlights, reels, transcripts, synthesis, storage

Integrations: Zoom, Google, Slack, Salesforce, Snowflake

Security & compliance: GDPR, SOC2, HIPAA

See Great Question and our AI features in action. No obligation to buy, just a friendly chat with one of our product experts about your research goals, challenges, and tooling needs.

Test with your customers

Most usability testing platforms force you to rely on a third-party panel. That's fine for some studies — but not when you need real product users, customer segments, or specific personas.

Great Question lets you recruit from your own CRM, your product, or your existing customer database.

Or tap our panel of 6 million+ vetted participants when you need reach. Either way, recruitment lives inside the same platform you use to run the test.

Explore our research CRM ->
Explore participant management ->

Every usability test feeds one shared insight base

Every session recording, transcript, and insight from every method goes into the same AI-powered repository. Ask questions across all your usability data at once. Surface themes across 50 sessions in seconds. Build highlight reels your team will actually watch.

AI-generated summaries after every session

Cross-study synthesis "What friction did users hit in onboarding across all Q2 studies?"

Clipping and reel-building for stakeholder share-outs

Tags, themes, and sentiment surfaced automatically

Frequently asked questions

What usability testing methods does Great Question support?

Great Question supports unmoderated prototype testing, moderated interviews, AI-moderated interviews, card sorting, tree testing, and surveys. Every method is built natively into the platform — you don't need separate tools or integrations to use them together.

Can I recruit my own customers for usability tests?

Yes. Great Question connects to your CRM so you can recruit directly from your own customer base, product users, or any contact list. You can also tap our panel of 3 million+ vetted participants when you need external reach. Either way, recruitment, scheduling, and incentives are handled inside the platform.

What does the AI do in Great Question?

Great Question's AI helps at every stage of the research process. It can draft study guides and tasks, generate session summaries and transcripts, surface themes across multiple sessions, clip highlight reels, and answer questions across your entire research repository. It's not a chat layer on top of your data — it's embedded into the workflow.

Does Great Question integrate with Figma?

Yes. For prototype testing, you can import Figma prototypes directly into a study. Participants interact with the live prototype while Great Question captures click maps, paths, recordings, and task metrics.

Privacy & Security

Are you SOC 2 compliant?

Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.

How do you track incentives sent outside of Great Question?

Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.

Is it easy to share research across my organization?

It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

The usability testing platform that works with your customers