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Make customer research a habit, not a chore.

Get twice the customer insight in half the time, keeping their needs at the forefront of everything you do.

Manage your panel
Create a panel of real customers, not paid actors.
Schedule research
Two clicks between you and a customer interview.
Share your learnings
Quickly share your learnings to inform your team.

Build a relevant customer panel

Create a database of opted-in customers who you can contact anytime. Filter by product usage data, survey responses or custom attributes.


Make research a ritual

Automatically setup calls with customers every two weeks. Invite your colleagues to better understand what motivates your customers, and get feedback on their work.


Share what you learn

A product requirements doc is a great way to show *what* needs to be built. A UX repository is a great way to show *why* this solves a customer problem.

Why use Great Question?

There are plenty of great reasons why Great Question is the tool you need to supercharge your customer research.

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Recruit with confidence

Use custom landing pages to quickly onboard customers into your research panel, or invite candidates via beautifully styled emails.

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Respect customers' privacy

Manage consent when customers join your panel or participate in a study. Configure safeguards to ensure that no one is overcontacted or overpolled.


Talk to the right candidate

Build rich profiles on your candidates to make them discoverable for relevant research: from demographic data, to product usage, and self-reported surveys.


Remove the guesswork

Guide your team to follow best practices with templates, scripts, and collateral to simplify and standardize your processes, even when you’re not there.


Automate the busy work

We handle the repetitive tasks from scheduling, reminders, incentives and reporting. Spend less time doing ops, more time doing research.


Capture your findings

Collect insights and observations as you conduct all your research, then collate the findings into shareable reports that are easily customizable.


Get your team involved

Keep everyone up to date with your findings with email digests, observer accounts, and integrations into your workflow.


Make research visible

Get a birds-eye view of all the research going on to keep a pulse on what's being learned and who is being talked to.


Scale and democratize research

Help everyone in your team answer their greatest questions, while keeping track of how it’s done to maintain your standards.

Ready to dive in?

Learn how we can help you scale your research operations.

Get started