Features
Recruit
External Candidates
Recruit from a panel of 6M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
ResearchOps
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Changelog
Pricing
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Features
Overview
Why Great Question?
Governance & Security
Integrations
Recruit
Customers & Users
External Recruitment
Panel Management
Study Management
Research
Interviews
Prototype Testing
Other Methods
Analyze & Share
AI Insights
Centralized Repository
Share Results
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Book a demo
Solutions
Great Question For:
Designers
Product Managers
Researchers
Research Ops
Use Cases
Validate product ideas fast
Test designs with real users
Run strategic research initiatives
Scale research across teams
NEW
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here’s what we found.
Get the report
Resources
Learn
Blog
Webinars
Tools
See all resources
UX Resources
UX Maturity Assessment
NEW
Incentives Calculator
NEW
Free Research Templates
Company
About Us
Customer stories
Help center
NEW
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here’s what we found.
Get the report
Enterprise
Pricing
Log in
Book a demo
security
Subprocessors
Great Question leverages the following subprocessors for data processing.
Subprocessor
Business name
Purpose
Data
Data centers
Retention policy
AWS
Amazon Web Services, Inc.
IaaS Provider: File storage (S3) + RDS
Database service. Image and file uploads including CSV imports
AWS-US-WEST-1
Stored in perpetuity for analytics purposes.
Adobe
Adobe Inc.
Extract PDF's content
PDF File uploads
AWS
Stored in perpetuity for analytics purposes.
Algolia
Algolia, Inc
Search Infrastructure: candidate name for interviews, Previous research data.
candidate name for interviews, Previous research data.
AWS - SF
Stored as per account level data retention polices.
Daily
Daily
Video recording and screensharing
Candidate video recordings
AWS
Data stored for duration of account or as per account level data retention policies.
Datadog
Datadog, Inc
Monitoring and Logging
No PII - explicitly scrubbed.
AWS: Virginia
See details here: https://docs.datadoghq.com/developers/guide/data-collection-resolution-retention/
Deepgram
Deepgram
Transcription
Audio
AWS
GA
Google Analytics (aka Google)
Website traffic analytics
PII including IP address anonymized.
Google cloud platform
Stored in perpetuity for financial records
Genway
Genway
AI moderated interviews integration partner
Participant names, email addresses, interview responses, audio/video recordings (if enabled)
Frankfurt, Germany
Formal retention and disposal procedures in place to guide the secure retention and disposal of company and customer data
Google (Gemini API)
Google LLC
AI embeddings provider (Ask AI transcript semantic search + transcript chunk indexing)
Transcript text and Ask AI user-entered query text (may include PII)
Google-managed global infrastructure
Google retains submitted prompts/inputs and outputs for up to 55 days for abuse monitoring (per Gemini API logs/usage policies)
Hubspot
Hubspot, Inc.
Sales tooling
Prospect contact information.
AWS
Stored for duration of relationship with potential customers.
Mixpanel
Mixpanel, Inc
Data analytics
Account user data.
Google Cloud: US Central 1, Council Bluffs, Iowa
Stored in perpetuity for analytics purposes.
Mux
Mux, Inc.
Video transcoding and hosting
Video assets
Google Cloud
Stored as per account level data retention polices or for duration of subscription.
Nylas
Nylas Inc.
Google Integration incl Email and Calendar: candidate name, email and email content. Access tokens for Gmail and Microsoft integrations.
candidate name, email and email content. Access tokens for Gmail and Microsoft integrations.
AWS
Stored for lifetime of account.
Open AI
OpenAI
Machine learning LLM provider
Anonymized and pseudonymized transcript and survey data.
Azure
Paglr
CloudCraic S.L. ('CC')
Screenshots of landing pages
Only public information
Recall
Hyperdocs Inc
Video call bots
Video call stream
N/A
Segment
Segment.io, Inc.
Data and analytics pipeline
events and emails data - Account user data.
AWS
Stored in perputity for perpetuity purposes.
SendGrid
Twillio
Email sending provider
Name, email, email content
AWS
Maximum of 37 days
Sentry
Functional Software, Inc. dba Sentry
Exception handling and logging
Stores contextual error data (user id, email). All other PII scrubbed
Google Cloud Platform
Stored for 90 days.
Stripe
Stripe, Inc
Payment processing.
payment information and history.
AWS
Stored in perpetuity for financial records
Tremendous
Tremendous
Processing Incentives
Customer name and email
AWS
Stored in perpetuity for financial records
User Interviews
User Interviews
Participant recruitment services
Study criteria, screener responses, participant contact info
AWS (US)
See details here: https://trust.userinterviews.com/
Vero
Vero Holdings Pty Ltd.
Email sending provider
candidate name, email and email content
AWS: us-east-1 (Virgina)
Data processed instantly and stored for duration of account.
Vitally
Vitally, Inc.
Customer Success platform
User demographics and behavioral data
AWS
Stored for duration of relationship with customers.