Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Weekly changelog
View Great Question's weekly product releases and improvements, plus new additions to our support docs.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Stephanie Knapp
Stephanie Knapp
How Zapier's Head of UX Research Organizes Projects
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Stephanie Knapp
VC investors like founders who run customer research — here's why
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How To Do Better Research Recruitment, Faster
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UX research for startups: yes, you can (and should) start now
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The comprehensive customer interview guide to help you ace your research
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