Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
NEW
See how users group & label content in your product.
Tree Testing
NEW
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
Weekly changelog
View Great Question's weekly product releases and improvements, plus new additions to our support docs.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
Dismiss
Changelog
Pricing
Log in
Log in
Book a demo
Stephanie Knapp
Stephanie Knapp
How Zapier's Head of UX Research Organizes Projects
October 27, 2021
3 min
Stephanie Knapp
VC investors like founders who run customer research — here's why
February 25, 2022
4 min
Stephanie Knapp
4 ways to make your customer research more actionable
February 10, 2022
3 min
Stephanie Knapp
How To Do Better Research Recruitment, Faster
August 18, 2021
8 min read
Stephanie Knapp
UX research for startups: yes, you can (and should) start now
August 25, 2021
10 min read
Stephanie Knapp
The comprehensive customer interview guide to help you ace your research
September 1, 2021
11 min read
Stephanie Knapp
How to create a customer research panel
September 8, 2021
4 min read
.png)
