Great Question UX Research Platform alternative to Marvin AI Repository
A repository without anything else is just a really expensive folder
Marvin is great at analyzing research you've already done. But who's helping you actually do the research? With Great Question's UX Research Platform is the best alternative to Marvin. You go from "I need to talk to customers" to "here's what they said" in one platform.
Trusted by teams at innovative companies worldwide
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Why choose Great Question? Buy one tool, not 5
Repository + recruitment + scheduling + incentives + research methods. That's five subscriptions Marvin expects you to manage separately. We don't.
Note from Great Question CEO & Co-Founder
"We didn't build Great Question to compete with repositories. We built it because we saw researchers drowning in tools. One for recruitment, one for scheduling, one for incentives, one for testing, one for storage. The repository is still incredibly important and we've invested so much here to create a best-in-class and trustworthy AI repository."
- Ned Dwyer, CEO & Co-Founder @ Great Question
Quick comparison
We do the research. They just file research.
Great Question takes you from "I need to talk to customers" to "here's what they said." Marvin waits for you to bring the recordings from somewhere else.
Great Question takes you from "I need to talk to customers" to "here's what they said." Marvin waits for you to bring the recordings from somewhere else.
One tool vs five tools
Marvin only has a repository. Great Question handles recruitment, scheduling, incentives, and an AI repository in one place.
Marvin only has a repository. Great Question handles recruitment, scheduling, incentives, and an AI repository in one place.
"Have we talked to them before?"
Great Question: Click their name and see every session, ever. Marvin: Hope someone's been updating the spreadsheet.
Great Question: Click their name and see every session, ever. Marvin: Hope someone's been updating the spreadsheet.
The real differences
See how the two products compare
We find the participants.
Marvin has no recruitment. Zero. Marvin just waits for you to bring the recordings.
With Great Question: Build a participant panel. Import from your CRM. Reach out to the exact people you need to talk to, and track who's already participated so you don't over-recruit.
With Great Question: Build a participant panel. Import from your CRM. Reach out to the exact people you need to talk to, and track who's already participated so you don't over-recruit.
We handle scheduling.
Marvin has no scheduling. You'll need to manually keep track of which sessions belong to which study.
With Great Question: Participants book directly from your availability. Automatic reminders reduce no-shows.
With Great Question: Participants book directly from your availability. Automatic reminders reduce no-shows.
We empower teams to run their own research
Marvin lets people search and view existing research.
With Great Question: Product manager's, designers, and customer success can run their own studies, with essential guardrails.
With Great Question: Product manager's, designers, and customer success can run their own studies, with essential guardrails.
Great Question's AI Repository
50 hours of interviews in seconds
Query up to 50 hours of interviews in seconds. "What did enterprise customers say about onboarding?" Get answers with verbatim quotes, hyperlinked to the exact moment in the recording.
Verify any claim in one click
Click any finding to jump straight to the source quote to verify all your research.
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Costs climb when you add more tools
$99/user/mo
Unlimited studies. Unlimited participants. Free observer seats for stakeholders who just need to watch. No per-session fees. No incentive markups. Predictable spend, every month.
$50-$100 / user / month
Marvin ($50-100/user) + UserInterviews or Respondent (~$200/mo minimum) + Calendly ($10/user) + Tremendous (3% per gift) + Maze or UserTesting (~$200/mo). Plus the time cost of switching between all of them.
How to choose the best fit
Great Question is right if:
-> Having a trustworthy, and evidence based AI repository of research is essential
-> You want the insights AND the infrastructure to generate them, not just a place to store what you've already done
-> AI synthesis is useful, but you also need help getting people on the calendar in the first place
-> You want the insights AND the infrastructure to generate them, not just a place to store what you've already done
-> AI synthesis is useful, but you also need help getting people on the calendar in the first place
Marvin might be right if:
-> You're primarily mining historical data, not running new studies
-> Your Gong and Zendesk data is a big issue for you
-> You're happy to pay for multiple tools and only want a repository experience
-> Your Gong and Zendesk data is a big issue for you
-> You're happy to pay for multiple tools and only want a repository experience
testimonialS
Don't just take our word for it.
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
Head of UX Research, MainStreet
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers."
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How Asana increased customer conversations by 800%
By the numbers
45 product teams supported by 1 research ops person
14 days → 2-3 days recruitment timeline
4-6 quarterly → 2-3 weekly customer conversations
Jon Dobrowolski
Product Leader at Asana
comparison
Let’s Compare
See why Great Question is the best alternative to Marvin.
Features | |  |
|---|---|---|
| AI transcription |  | |
| AI-powered analysis | | |
| Tag and organize insights | | |
| Ability to access historical insights | | |
| SOC2 Type II certified | | |
| Recruitment capability | - | |
| CRM integrations | - | |
| Ability to conduct research | - | |
| Prototype testing | - | |
| Automated scheduling | - | |
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Frequently asked questions
Do you have AI analysis like Marvin's "Ask" feature?
Yes, AI transcription, automatic tagging, and natural language search across all your research. Our global ask AI feature pulls in heaps of context that is cited, sourced, and has a data trail you can verify. Trust and removing any AI hallucinations was an important aspect for Great Question. Another difference is that we also help you *create* the research that feeds those insights. It's not just analysis; it's the whole lifecycle.
Can I migrate my existing research from Marvin?
Yes, and we'll help. Our team handles data migration so your insights, tags, and research history come with you. Most teams are up and running in under two weeks. We've done quite a few of these and know how essential past insights are, so rest assured you won't lose anything!
Is my data secure?
SOC2 Type II certified, HIPAA compliant, GDPR compliant. EU data centers available. Audit logs, SAML/SSO, and data obfuscation for enterprise customers who need it.
How long does it take to get started?
Most teams launch their first study within a week. We provide hands-on onboarding, help you configure integrations, and train your team on the platform.
Privacy & Security
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.