UX Research Platform Comparison
AI research magic icon
AI

Great Question vs User Testing

From low-quality participants to unpredictable credit-based pricing, UserTesting makes research expensive and inflexible. Great Question gives you full control: own your panel, set your incentives, and run both B2B and B2C research without compromise. No call cutoffs, no hidden fees, no guessing who’s on the other end of the interview.

Why teams choose Great Question

Link icon
Real participants, not randoms – UserTesting’s panel is a gamble. Great Question lets you bring your own audience or recruit qualified experts, with full control over incentives and re-engagement.
Device type icon
Transparent pricing, without the gotchas – No more guessing what a study will cost. Great Question keeps pricing clear, so you know where your money goes.
Recording permissions icon
Licenses that match real usage – Why pay for 12 seats when only 5 are active? Great Question flexes with your team and includes free observer access.

Main differences between Great Question & User Testing

See how the two products compare

UI Element: Ux Research CRM

Total control over recruitment and incentives

UserTesting keeps you locked into their system. Fixed panels, fixed incentives, limited transparency. With Great Question, you decide who you talk to, how much you pay, and how often you engage them.

No call cutoffs. No observer limits

XUserTesting cuts off interviews at the time limit and charges extra for observer access.
Great Question lets conversations flow, invite unlimited observers for free, and never worry about the clock running out mid-insight.

Everything in one workflow

Running research with UserTesting often means duct-taping together Dovetail, Calendly, external incentive tools, and a spreadsheet. Great Question handles it all: scheduling, incentives, repository, analysis, and panel management in one seamless experience.
comparison

Let’s Compare

See why Great Question is the best alternative to User Interviews.
Features
Figma prototype testing
Card sorting & tree testing
Moderated and unmoderated testing
Incentives
Screener survey with logic
CRM integration
-
Free observer access
-
Centralized research repository
-
AI transcription & summaries
-
Video highlight reels
-
Features
Starts at $99/month
Great Question logo dark
$99/month
Prototype testing
Card Sorting & Tree Testing
Surveys
Moderated interviews
Video recordings & transcripts
Built-in recruitment
-
Incentive payments
-
End to end research workflow
-
Unlimited studies at $99/month
-
Robust AI features
-

Run your next study on Great Question

Create a study ->