For the most part, the fight to generate demand for research is won. The challenge for research leaders and their teams now centers on how to satiate the demand for research without sacrificing the integrity and robustness of their craft. The need for insights at speed and the tug o' war between research (and researcher) supply and demand means that research "democratization" and leaning on research technology have become key strategies for organizations around the world who want to deliver products and services that their customers want. As a result, product managers, designers, content designers, engineers, and more often take on the task of doing research—skilled or not.
Kate manages a global Research Ops team for Atlassian. She is currently writing “Research That Scales: A Research Ops Handbook,” which will be published by Rosenfeld Media in mid 2023. She is the Founder of the Cha Cha Club: an invite-only club for full-time Research Ops professionals, specifically; the Founder of the ResearchOps Community (she no longers run it); and instigator of the #WhatisResearchOps initiative.
