vs. Lookback

Why choose Great Question over Lookback?

Streamline more tasks & create frictionless customer interactions
customer research incentives

Best-in-class incentives

International incentives available on all plans, with our Tremendous integration.
no apps to download icon

No app to download

Frictionless feedback: Customers just click the link and start recording their screens.
easy to use research platform

Easy to use interface

Get started in minutes with or without a PhD.

High touch, dedicated support

Dedicated support via email or shared Slack channel.
affordable research platform

Affordability

Get started on a free trial, plans start from $49, no limits on studies.
democratize research

A true All-in-one-solution

Panel management, customer interviews, surveys, prototypes, tests, and a UX repository.
customer research incentives

Best-in-class incentives

International incentives available on all plans, with our Tremendous integration.
no apps to download icon

No app to download

Frictionless feedback: Customers just click the link and start recording their screens.
easy to use research platform

Easy to use interface

Get started in minutes with or without a PhD.

High touch, dedicated support

Dedicated support via email or shared Slack channel.
affordable research platform

Affordability

Get started on a free trial, plans start from $49, no limits on studies.
democratize research

A true All-in-one-solution

Panel management, customer interviews, surveys, prototypes, tests, and a UX repository.

comparison

Let’s Compare

See why Great Question is the #1 Ethnio alternative.
Features
$79 /month
User Interviews logo
$250 /month
Lookback logo
$80 /month
Great Question logo dark
$49 /month
All in one solution
No repository
No repository
No incentives
Ease of use
2 / 5
3 / 5
3 / 5
5 / 5
On & off platform incentives
Dedicated support
Built for customer research
Get Started For Free
Use Cases

Used by curious customer-centric teams

Built for anyone, trusted by researchers, our platform is so easy anyone can do great research
View all use cases

Trusted by customer centric teams

Auth0 logo
Brex logo
linktree logo
Honeybook logo
O'Reilly logo
Contentfly logo
MainStreet logo
Vero logo
Rev.com logo
testimonialS

Don't take our word for it.

Loved by people who do research and trusted by researchers.
The all-in-one customer research platform streamlines research tasks, while making great research easy for anyone.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”

Features & Security

Wait, there's more!

Trust that your customer research platform does everything you need while keeping data secure, and privacy protected.
customer privacy

GDPR & SOC 2 compliant

unmoderated prototype testing tool

Unmoderated interviews

video transcript

Free video transcription

Research repository for all insights

UX repository

customer research incentives

Track off-platform incentives

no limit data usage

No database limits

faq

Frequently asked questions

Why Great Question

How do you send global incentives?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. The easy-to-build user interface allows you to quickly identify who needs their incentive. A personalized thank you is emailed with a call to action that allows the customer to select the incentive of their choice.
What makes Great Question better than Ethnio?
We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.
Can you support multiple research teams?
We’ve made it easy for teams to coordinate calendars, do round robin scheduling, support observers, track notes in interview rooms and built out a wallet and budgeting capabilities within Great Question, so you can keep track of your spending across research teams or by the project.

Privacy & Security

Are you GDPR compliant?
Yes, at Great Question, privacy is a first-class citizen. We are deeply committed to complying with GDPR and helping our customers to comply by providing all the necessary tooling.Read more here: https://greatquestion.co/gdpr
How much does Great Question cost?
You can get started for free with a 14-day trial, and solo plans start at $49/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 5,000 customers in your panel and up to 20 hours of transcriptions a month.
Is it easier to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

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