Great Question vs. Lookback

Why choose Great Question over Lookback?

Streamline more tasks & create frictionless customer interactions

Best-in-class incentives

International incentives available on all plans, with our Tremendous integration.

No app to download

Frictionless feedback: Customers just click the link and start recording their screens.

Easy to use interface

Get started in minutes with or without a PhD.

High touch, dedicated support

Dedicated support via email or shared Slack channel.

Affordability

Get started on a free trial, plans start from $49, no limits on studies.

A true All-in-one-solution

Panel management, customer interviews, surveys, prototypes, tests, and a UX repository.

Best-in-class incentives

International incentives available on all plans, with our Tremendous integration.

No app to download

Frictionless feedback: Customers just click the link and start recording their screens.

Easy to use interface

Get started in minutes with or without a PhD.

High touch, dedicated support

Dedicated support via email or shared Slack channel.

Affordability

Get started on a free trial, plans start from $49, no limits on studies.

A true All-in-one-solution

Panel management, customer interviews, surveys, prototypes, tests, and a UX repository.

comparison

Let’s Compare

See why Great Question is the #1 Ethnio alternative.

Features

$79 /month

$250 /month

$80 /month

$49 /month

All in one solution

No repository

No incentives

Ease of use

2 / 5

3 / 5

5 / 5

On & off platform incentives

Dedicated support

Built for customer research

Get Started For Free

Use Cases

Used by people who do research

Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.

Trusted by customer centric teams

testimonialS

Don't take our word for it.

Loved by people who do research and trusted by researchers.
The all-in-one customer research platform streamlines research tasks, while making great research easy for anyone.

Jillian Berger

UX Researcher

”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”

Dani Sandoval

Director of Design

”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”

Emily Drumm

UX Researcher

"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."

Sarah Stumme

Product Design Researcher

"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”

Jillian Berger

UX Researcher

Dani Sandoval

Director of Design

Emily Drumm

UX Researcher

"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."

Sarah Stumme

Product Design Researcher

Watch the overview Request a demo

Features & Security

Wait, there's more!

Trust that your customer research platform does everything you need while keeping data secure, and privacy protected.

GDPR & SOC 2 compliant

Unmoderated interviews

Free video transcription

UX repository

Track off-platform incentives

No database limits

faq

Frequently asked questions

Why Great Question

Privacy & Security

Why Great Question

How do you send global incentives?

Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. The easy-to-build user interface allows you to quickly identify who needs their incentive. A personalized thank you is emailed with a call to action that allows the customer to select the incentive of their choice.

What makes Great Question better than Ethnio?

We believe that customer research should be easy enough that anyone can do it. Today, many teams are forced to use multiple tools to initiate and complete research projects, this makes research hard. We put all the steps into a single platform, so you can find the right customer, conduct your study using any method you need, keep track of the findings in our repository and pay incentives all in one place.

Can you support multiple research teams?

We’ve made it easy for teams to coordinate calendars, do round robin scheduling, support observers, track notes in interview rooms and built out a wallet and budgeting capabilities within Great Question, so you can keep track of your spending across research teams or by the project.

Privacy & Security

Are you GDPR compliant?

Yes, at Great Question, privacy is a first-class citizen. We are deeply committed to complying with GDPR and helping our customers to comply by providing all the necessary tooling. Read more here.

How much does Great Question cost?

You can get started for free with a 14-day trial, and solo plans start at $10/month. You can launch unlimited projects, there are no limits on the kinds of studies you can host, and we’ll cover up to 20 customers in your panel and up to 5 hours of transcriptions a month.

Is it easier to share research across my organization?

It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.

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