✨ UX Research Platform for Product Designers
Lead withuser evidence
- CRM: Panel recruitment, screening, scheduling, incentives
- Methods: Interviews, focus groups, surveys, prototype tests
- Repository: AI, highlights, reels, transcripts, synthesis
- Integrations: Zoom, Google, Microsoft, Slack, Salesforce
- Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
Great Question gives product designers a complete toolkit to run prototype tests, usability sessions, and concept evaluations — with access to 6M+ participants and AI-powered synthesis built in.
Trusted by teams at innovative companies worldwide
Back every design with Great Question
Built for design workflows:
Prototype testing (with Figma)
Validate flows and interactions directly from your design file.
Run usability sessions
Watch real users navigate designs before handoff.
AI-supported setup and synthesis
Launch tests in minutes, get summaries and themes back instantly.
Card sorting and tree testing
Understand how to organize information and navigation.
Clips & highlight reels
Share the story visually so feedback lands with the whole team
How it works
prototyping
Import your prototype
Connect Figma or upload assets.
AI interviews
AI drafts your study
Questions and flow created in minutes.
Recruit participants
Recruit participants
Use your customers or tap the panel.
INTERVIEWS
Capture usability sessions
Video, audio, and screen share included.
ai repository
Synthesize instantly
AI highlights themes and creates clips for crits.
Top Product Designer use cases
Prototype testing
Test early concepts and high-fidelity prototypes with real users before your team commits to building.
Usability tests
Run moderated or unmoderated usability sessions on live products or prototypes. Get recordings, transcripts, and AI-generated highlights automatically.
Concept evaluation
Validate design directions before you invest weeks refining them. Run quick surveys or card sorts to learn which approach resonates.
Continuous discovery
Build a regular cadence of user feedback into your design process. Recruit a standing panel, schedule recurring sessions, and never design in the dark.
The AI repository you can trust
You get a summary, but can you trust it? Is it hallucinating? Is it just telling you what you wanted to hear? Great Question's AI repository lets you ask questions across your entire research repository. Get evidence-backed answers in seconds.
✓
Verify any claim in one click
✓
No real names exposed, ever, protecting PII
✓
Automate insight tagging, highlight extraction, and cross-study synthesis
✓
Says "not found" instead of guessing
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“Great Question got our attention because it’s built for the new generation of researchers.
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Common questions from design teams
How does the Figma integration work?
Import any Figma prototype directly into Great Question. Participants interact with your prototype while we capture click paths, screen recordings, and task completion data. No code or staging environment needed.
Can I use this alongside my existing research tools?
Yes. Great Question integrates with Zoom, Google Meet, Microsoft Teams, Slack, and Salesforce. Your research repository centralizes insights regardless of where sessions happen. See all integrations.
Do I need to be a researcher to use Great Question?
No. Great Question is built for product designers who want to run their own research. AI helps you create research plans, write discussion guides, and synthesize findings — so you get rigorous results without a research background.
How much does Great Question cost?
We have plans for teams of all sizes. See pricing or book a demo to find the right fit.
Privacy & Security
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.