✨ UX Research Platform for retail product teams
Designers shipping without user feedback?
- CRM: Panel recruitment, screening, scheduling, incentives
- Methods: Interviews, focus groups, surveys, prototype tests
- Repository: AI, highlights, reels, transcripts, synthesis
- Integrations: Zoom, Google, Microsoft, Slack, Salesforce
- Security & compliance: GDPR, SOC2, HIPAA, SSO, FINRA
CRM: Panel recruitment, screening, scheduling, incentives
Methods: Interviews, focus groups, surveys, prototype tests
Repository: Highlights, reels, transcripts, synthesis, storage
Integrations: Zoom, Google, Slack, Salesforce, Snowflake
Security & compliance: GDPR, SOC2, HIPAA
They want feedback. But recruiting participants takes longer than the sprint, so it never happens. Great Question makes recruiting fast enough that your team actually tests with real shoppers before they ship.
Trusted by teams at innovative companies worldwide
Back every product decision with Great Question
Built for fast feedback:
Test prototypes
Validate flows and interactions directly from your design file.
Run usability sessions
Watch real shoppers navigate designs before handoff.
AI-supported setup and synthesis
Launch tests in minutes, get summaries and themes back instantly.
Card sorting and tree testing
Understand how to organize information and navigation.
Clips & highlight reels
Share the story visually so feedback lands with the whole team
Built for how retail teams actually work
Product designers
Test prototypes with real shoppers before the sprint ends. No more waiting two weeks for a researcher to recruit for you.
Product managers
Get real customer data on checkout flows and feature decisions before you commit. Actual shoppers, not panel guesses.
Research managers
Support 15+ designers running research without losing quality. Manage the panel and set the rules. Stop being the bottleneck for every single study.
Continuous discovery
Build a regular cadence of user feedback into your design process. Recruit a standing panel, schedule recurring sessions, and never design in the dark.
The AI repository you can trust
You get a summary, but can you trust it? Is it hallucinating? Is it just telling you what you wanted to hear? Great Question's AI repository lets you ask questions across your entire research repository. Get evidence-backed answers in seconds.
✓
Verify any claim in one click
✓
No real names exposed, ever, protecting PII
✓
Automate insight tagging, highlight extraction, and cross-study synthesis
✓
Says "not found" instead of guessing
MCP
Connect research to your AI tools
Give Claude, ChatGPT, or Cursor direct access to your research repository. One connection to all your customer insights.
Query your entire research library from any MCP-compatible AI tool
Synthesize across studies, transcripts, and highlights in a single prompt
Pull findings into PRDs, design reviews, and Slack threads mid-conversation
PII redacted by default, with role-based permissions applied automatically
.png)
case study
Canva
“Great Question is a big part of how we build user centricity and our deep care for our community. It enables our teams to rally together around research.”
Tessa Pollard
Research Operations Manager, Canva
case study
Miro
“Great Question got our attention because it’s built for the new generation of researchers.
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
They’re doing what other tools have traditionally tried — which is build an end-to-end workflow for UX research — but they’re actually doing it in a way that’s sensible to researchers. You can see by the amount of detailed features that, as a researcher, you have to smile because they really get it.”
Josh Morales
UX Research Manager, Miro
case study
Brex
“Before we brought on Great Question… The number of people comfortable running research grew from single digits to over 100 people…”
Nicolás Carey
VP of Product and Design, Brex
case study
ServiceNow
“We’ve been connected with Great Question for about four years… Seeing that vision come to life has built tremendous trust…”
A’verria Martin
Senior Director of Product Research, Intelligence and Strategy, ServiceNow
Common questions
How does the Figma integration work?
Import any Figma prototype directly into Great Question. Participants interact with your prototype while we capture click paths, screen recordings, and task completion data. No code or staging environment needed.
Can I use this alongside my existing research tools?
Yes. Great Question integrates with Zoom, Google Meet, Microsoft Teams, Slack, and Salesforce. Your research repository centralizes insights regardless of where sessions happen. See all integrations.
Do I need to be a researcher to use Great Question?
No. Great Question is built for product designers who want to run their own research. AI helps you create research plans, write discussion guides, and synthesize findings — so you get rigorous results without a research background.
How much does Great Question cost?
We have plans for teams of all sizes. See pricing or book a demo to find the right fit.
Privacy & Security
Are you SOC 2 compliant?
Yes, we have completed our SOC 2 Type 2 examination. This represents our organizations commitment to security for our customers data.
How do you track incentives sent outside of Great Question?
Our integration with the incentive platform Tremendous allows our customers to send incentives to over 80 countries worldwide. For those customers that would prefer to send their incentives in a different system, it’s easy to update the status of those incentives on each study participant.
Is it easy to share research across my organization?
It’s easy in Great Question to share your research findings via our Slack integration, or you can easily tag and compile findings in our research repository. This is all part of the platform.