Features
Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Weekly changelog
View Great Question's weekly product releases and improvements, plus new additions to our support docs.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
Research ops
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Book a demo
Megan Johnson
Megan Johnson
5 recruitment methods for your customer research panel
August 16, 2022
6 mins
Megan Johnson
Demonstrating the ROI & impact of UX research with Claudia Natasia
September 23, 2022
3 mins
Megan Johnson
The perfect customer service feedback survey template
September 19, 2022
3 mins
Megan Johnson
How to transcribe an interview for UX research
September 14, 2022
5 mins
Megan Johnson
Net Promoter Score (NPS): How to measure customer loyalty & satisfaction
September 9, 2022
5 mins
Megan Johnson
7 tips to manage your customer research panel
September 20, 2022
7 mins
Megan Johnson
How to choose the perfect panel management software tool
August 13, 2022
7 min
Megan Johnson
A guide to customer research
July 29, 2022
7 min
Megan Johnson
Webinar Recap: Democratizing Research with Templates
July 19, 2022
2 min
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