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Features
Recruit
External Candidates
Recruit from a panel of 6M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
ResearchOps
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Changelog
Pricing
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Features
Overview
Why Great Question?
Governance & Security
Integrations
Recruit
Customers & Users
External Recruitment
Panel Management
Study Management
Research
Surveys
Interviews
Prototype Testing
Card Sorting
Tree Testing
Concealed Identity Studies
Analyze & Share
AI Insights
AI Repository
Share Results
MCP
NEW
AI Moderated Interviews
waitlist!
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Get on the list!
Solutions
Great Question For:
Designers
Product Managers
Researchers
Research Ops
Marketers
Use Cases
Validate product ideas fast
Test designs with real users
Run strategic research initiatives
Scale research across teams
Free Report: How Product Builders Use AI
Hear how 113 product builders from enterprise companies are using AI, and which LLMs they prefer in 2026.
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Resources
Learn
Blog
Live Events
Tools
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UX Resources
AI Research Toolkit
Report: Product Builders and AI
Find your Validation Style Quiz
NEW
Ultimate guide to MCP for UX Researchers
Company
About Us
Customer stories
Help center
Free AI Research Toolkit
NEW
Ready-to-use Claude skills, copy-paste prompts, MCP integrations, and workflows built by practitioners.
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Enterprise
Pricing
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features
Global user research incentives
Say "thanks" to participants by automatically sending them research incentives — no matter where they live.
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Start for free
Thank you's
Flexible incentives
Any country:
Send incentives in the form of gift cards, charitable donations or debit cards to over 80 countries.
Pick your reward:
Set up rewards as gift cards, debit cards, product discounts or let panelists choose charitable donations.
Learn more
Manage
Easy to add, track & send incentives
Easily add incentives
Adding incentives from the start improves response rates and in two clicks incentives are sent.
Track spending
See how much spend is happening per study, per team or for research across your organization.
Set budgets
Make sure everyone can send the right level of incentives for their studies while protecting your budget.
Use Cases
Used by people who do research
Built for curious, customer-centric teams, trusted by researchers. Our platform is so easy, ANYONE can do great research.
See how Great Question compares to standalone feedback tools like Qualtrics, Medallia, and Delighted in
our customer feedback tools comparison.
View all use cases
Researchers
Product Managers
Designers
Marketers
Research Operations
Research teams of 1
