[San Francisco, CA – November 12, 2025] Great Question, the leading platform for democratizing UX research, announced a $13 million Series A funding round led by Inovia Capital, with participation from YCombinator, January Capital and Character Capital.
Enterprises like ServiceNow, Brex, and Asana already rely on Great Question to integrate research into everyday decision-making. By unifying recruitment, interviews, and synthesis in one platform, with governance for researchers and access for product, design, and marketing teams, Great Question makes high-quality research faster, more scalable, and more actionable.
“Research democratization, or empowering non-researchers to conduct and engage with high-quality UX research, is the next big shift in our industry,” said Ned Dwyer, Co-Founder and CEO of Great Question.“With AI powering study design, synthesis, and sharing, we’re making it effortless for every team to build with customer insights at the center.”
Great Question solves the problem of enterprises not doing enough research, or doing it in silos. When studies are slow, fragmented, or limited to a few researchers, customer insight never scales.
With this new capital, the company will focus on:
“Great Question is the only truly end-to-end research platform built with enterprise-grade governance in mind. The product is built with an emphasis on research democratization, addressing core industry challenges like siloed insights and UXR capacity constraints, positioning them for scalable growth. We’re proud to support their mission to embed research into every part of product design.” — Kory Jeffrey, Principal & Vice President - Technology, Inovia Capital
Just as Figma democratized design and expanded its market 100-fold, Great Question is doing the same for UX research — transforming it from a specialized function to a core capability accessible to every team member while maintaining the enterprise-grade governance large organizations require.
“Great Question has been instrumental in democratizing our user research practice. It's enabled our team to scale customer conversations without scaling a massive user research team, and it's really changed how we operate.” - Jon Dobrowolski, Product Leader, AsanaÂ
“We’ve been connected with Great Question for about four years, from the early conversations about the platform’s vision and the future of research, to exploring how to make research more efficient, effective, and delightful. Seeing that vision come to life has built tremendous trust in the company, and that’s why we became a customer. - A’verria Martin, Sr. Director of Product Research, Intelligence and Strategy at ServiceNow
“Before we brought on Great Question, research at Brex was reserved for only the few people that knew how to use the tools, find participants and run studies. The number of people comfortable running research grew from single digits to over 100 people at Brex running research with Great Question.” - Nicolás Carey, VP of Product and Design, Brex.Â
Great Question is the all-in-one platform for democratizing UX research, helping enterprises make customer insights part of every decision. [greatquestion.co]
Inovia Capital is Canada’s leading full-stack software investor, partnering with founders to build impactful and enduring global companies. With three investment strategies—Discovery, Venture, and Growth—the team leverages an operator-led mindset to provide founders with multi-stage support, mentorship, and access to a worldwide network. Inovia manages over US$2.5B with operations in Montreal, Toronto, Waterloo, Calgary, the Bay Area, and London. For more information, visit inovia.vc.
Founded in 2021 by Ned Dwyer & PJ Murray
New funding: 13M
Total funding amount to date: $16.6M
Team size: 55
