Product Release Roundup: March 2026

By
Andrea Skarica
Published
March 17, 2026
Product Release Roundup: March 2026

What if the findings from your last study were ready before you had time to write them up? What if permissions adjusted themselves when your org restructured? What if your AI tools could pull from real customer evidence?

We're not all the way there yet. But this month gets a lot closer. The headline: Great Question now synthesizes your studies automatically, the moment you have enough data. No prompting. No setup. Just structured insights ready to share. Plus your research piped into Claude and other AI tools, smarter study duplication, and continued Ask AI improvements.

🧪 Get a complete study synthesis the moment your third interview wraps

Three completed sessions. That's all it takes for Great Question to generate a full study synthesis: an overview of what you learned, key insights organized by theme, supporting quotes linked to their source, and a highlight reel of the most important moments. Every theme is grounded in the sessions it came from, so you can trace any insight back to the evidence in one click. Rollout is starting this week, when you'll find a new AI synthesis tab in your studies.

Shareable synthesis pages, the ability to regenerate your synthesis anytime, Slack alerts when a new synthesis is ready, and branded PDF export are all dropping soon.

🔌 Join the MCP waitlist: bring voice-of-customer into any AI tool

Great Question now supports the Model Context Protocol. Connect your repository to AI tools like Claude and put customer evidence into every PRD, roadmap decision, and design review, without switching tools. Search and retrieve candidates, studies and sessions from tools like Claude, Cursor and ChatGPT.

Join the MCP beta waitlist →

🧠 Discover themes across your entire repository

The free beta is still open, and this month brought a major upgrade: theme analysis. Ask AI can now surface broad themes across your entire repository. No need to specify keywords or a particular domain. Just ask what's emerging across your research, and the AI surfaces patterns you might not have known to look for. Plus: Ask AI now lives in its own Repository tab, the sidebar collapses, conversations are shareable, and automatic speaker role detection means more accurate responses.

If you haven't tried it yet, Ask AI searches across your entire repository to surface evidence-backed answers with verbatim quotes, prevalence counts, and one-click source verification. Research-grade AI, not a chatbot with your data.

Try global Ask AI today →

🏛 Scale research confidently with the right controls in place

Last month we announced the Enterprise Governance Suite. Since then, all three pillars have started rolling out. Data Retention with named rules, flexible timeframes, and deletion safeguards. SCIM provisioning that syncs users, roles, and teams directly from your identity provider. And a ground-up rebuild of permissions: team-aware controls over visibility, editing, shortlisting, and contact that replace the old contact access model.

Private mode for fully siloed teams. Workspace studies for cross-functional collaboration. User provisioning on autopilot. And full audit trail for compliance.

Request a live demo and pilot access →

📋 Duplicate a study with every setting intact

One of our most requested improvements. Study duplication now carries over everything: research goals, custom attributes, screener configs, scheduling preferences, moderator assignments, custom emails, and landing page content. One click, zero re-entry.

Duplicate your next study →

✨ ... and more quality of life improvements, like:

  • Participant location field so you can filter by where research happens
  • Repository table sorting for faster navigation and organization
  • Copy button on AI summaries so you can grab generated summaries in one click
  • Pause confirmation for recruitment so you don't accidentally cut off active participants
  • Team assignments on invitations so new members land on the right team from day one
  • Approval requests routed to account owner with a new toggle under Permissions

Research is only as valuable as the decisions it reaches. Everything we shipped this month is built to close that gap. Keep asking great questions.

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