Customer research platform trusted by leading fintech companies

Get customer feedback in record time and keep the voice of your customer at the center of every sprint
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Benefits

Use a single platform to manage all research steps
democratize research

All the research in one place

From building your customer panel to launching research, saying thank you with incentives and sharing insights, we’ve included every part of the customer research process in one system.
research as a team sport

Easily share insights

Before, during and after studies you can share lists, early survey results, or interview clips, all within Great Question. Make it easy for everyone to hear the voice of the customer.
customer privacy

Next level privacy & security

We know that your customers trust you with sensitive information. We take that privacy & security seriously, and are SOC 2 & GDPR compliant with extra privacy settings for PII, easily controlled by admins.
testimonialS

Don't take our word for it.

Loved by people who do research and trusted by researchers.
The all-in-one customer research platform streamlines research tasks, while making great research easy for anyone.
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Jillian Berger
UX Researcher
”Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
Dani Sandoval
Director of Design
”I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Emily Drumm
UX Researcher
"With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster."
Sarah Stumme
Product Design Researcher
"We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”

See it for yourself

Involve any teams in research with free observer seats, share learnings from the research repository and share the research loads with round robin capabilities. No matter who leads the research, anyone can participate.
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features

Fintech companies love

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All in one platform

Key features

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customer panel management

Panel Management

Find the right group of customers to answer your great question.
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customer research incentives

Incentives

Send incentives to thank your participants in any country.
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customer research calendar

Research Calendar

Schedule customer interviews around your existing calendar.
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Research repository for all insights

Research Repository

Keep all research in a single place, easy to search, share and log.
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customer research integrations

Integrations

Integrate with your existing calendars, emails meeting tools, and more.
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customer privacy

Security

Protect customer and researcher data to insure a great research experience.
Learn more
customer panel management

Panel Management

Find the right group of customers to answer your great question.
Learn more
customer research incentives

Incentives

Send incentives to thank your participants in any country.
Learn more
customer research calendar

Research Calendar

Schedule customer interviews around your existing calendar.
Learn more
Research repository for all insights

Research Repository

Keep all research in a single place, easy to search, share and log.
Learn more
customer research integrations

Integrations

Integrate with your existing calendars, emails meeting tools, and more.
Learn more

Security

Protect customer and researcher data to insure a great research experience.
Learn more

faq

Frequently asked questions

Why Great Question

Why is Great Question the best platform for Fintech companies?
Your customers trust you to keep their data safe and secure, while building them a useful solution. We provide the same sense of security. Users don’t have to set up accounts at Great Question, they’re just going to get you the feedback you need. They can opt in or out at any time, and you don’t have to worry about over-contacting with our default eligibility settings.
How much does Great Question cost?
Great Question starts at $49/month for solo plans. You can add as many observers as you want, making it easy for anyone to participate in research. Teams and Enterprise plans have additional features and increase the number of creators on your account. Read more about Great Question pricing here.
My team is small, how will Great Question help?
We built Great Question to be the best research platform for research teams of any size. We know that research includes a bunch of steps, and we’ve tried to make it easier to execute most of those steps in one place. We have customers with research teams of 1 and others with teams up to 200. All teams appreciate having a single system to conduct customer research.
Use Cases

Used by curious customer-centric teams

Built for anyone, trusted by researchers, our platform is so easy anyone can do great research
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