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Recruit
External Candidates
Recruit from a panel of 3M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
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Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
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See how users group & label content in your product.
Tree Testing
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Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
Weekly changelog
View Great Question's weekly product releases and improvements, plus new additions to our support docs.
Solutions
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Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
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Complete more research projects faster.
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The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
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Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
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Is your research team broken?
Johanna Jagow on the six surefire signs of a dysfunctional research team in 2025, from turf wars and black holes to skills gaps and resource crunches.
Johanna Jagow
Freelance Senior UX Researcher & UX Advisor
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Thereasa Roy
Conduct research in more countries with new Internationalization capabilities
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Everybody is a researcher: The democratization of UX research
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Customer research panel recruitment and management tips
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Understanding the Importance of Customer Research
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Democratizing UX research: two real-life examples
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Measuring the impact of customer research
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How to craft a great customer survey
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VC investors like founders who run customer research — here's why
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4 ways to make your customer research more actionable
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Easy and comprehensive prototype tests
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Building a Culture of Research & Landing Your First UXR Gig with Roy Olende of Zapier
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Gtmhub uses Great Question to scale customer research
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