Tree Testing, now in Great Question

Your navigation might not be the flashiest part of your product. But when it’s off, users notice.

Confusing menus. Unclear categories. Buried pages. Even the best-designed UI can’t fix a broken information architecture (IA).

And while there are great tools out there for running tree tests, they often sit outside your core workflow—meaning you’re exporting site maps, duplicating participant lists, interpreting results manually, and struggling to connect findings back to your broader research.

That changes today with the release of Tree Testing in Great Question—a faster, more connected way to evaluate your information architecture, right alongside the rest of your research.

Tree Testing is now built into Great Question

You can now run structured tree tests right where the rest of your research lives, alongside interviews, surveys, card sorting, and prototype testing.

No more tool-switching or disconnected data. Just one smooth workflow from test setup to actionable insight.

This launch builds on last week’s release of Card Sorting, giving researchers and designers a suite of unmoderated testing methods in one place.

• Card Sorting helps you understand how users naturally group and label content.
• Tree Testing validates whether users can find what they’re looking for within your structure.

Run them together to design and validate your IA, fast.

Why tree testing matters

Tree testing is a powerful method for evaluating whether users can find what they’re looking for, without relying on visual design or layout cues. It strips everything back to your structure and labels.

You set the task, “Where would you go to change your billing settings?”, your users navigate your content tree, and Great Question captures every step to track task success, timing, and how they get there.

It’s a simple way to pinpoint where users get lost, hesitate, or misinterpret your structure. And when paired with methods like card sorting, it becomes a powerful one-two punch for validating IA.

It’s especially useful for:

• Testing if users can find a feature in your app’s settings
• Checking whether support content is easy to locate in your help center
• Validating the structure of a pricing or plans page
• Seeing if customers can find the right product in a store navigation
• Evaluating how students locate materials in an online learning platform

How tree testing works in Great Question

Whether you’re running a quick test with your product team or rolling out standardized studies across departments, we’ve made tree testing intuitive and scalable:

• Assign realistic tasks to evaluate structure
• Track task success, completion time, and directness
• View screen recordings and transcripts for added context
• Summarize insights automatically with AI-generated reports
• Store everything in your research repository alongside related studies
  

And just like our other research methods, Tree Testing includes role-based permissions, built-in governance, and sharing controls so it’s easy to roll out across teams without introducing chaos.

Watch our demo below

Part of a growing unmoderated testing suite

With the addition of Card Sorting and Tree Testing, Great Question now offers a full suite of unmoderated tools that help you move fast without compromising on quality:

• Prototype testing for UX flows
• Card Sorting for structure ideation
• Tree Testing for structure validation
• Surveys for scaled input
• AI-powered analysis to make sense of it all

Run each method in isolation or combine them for a research stack that’s fast, flexible, and connected by default.

Ready to try it?

Tree testing is now available to all customers using Great Question.

👉 Try it free for 14 days
👉 Book a demo