Understand how users think, and keep those insights connected to your central research repository.
This powerful method helps you uncover how users naturally group, label, and understand your content. Card sorting complements the moderated and unmoderated study types you already use on our platform.
But this launch is about more than adding another method. It’s about solving a deeper workflow challenge: keeping research connected.
Most card sorting tools handle individual studies well. They let you build a study. Recruit participants. Even analyze results.
But that’s where the experience ends.
You still have to:
This fragmentation slows your team down, duplicates effort, and disconnects insights from the bigger picture.
With the addition of Card Sorting to Great Question, your team can:
*Hybrid card sorting is coming very soon!
As part of this release, we’ve also upgraded our Unmoderated AI capabilities.
You can now chat with any response, or the entire study using Great Question AI. Ask follow-up questions, dig into specific patterns, or generate summaries instantly. It works across unmoderated studies, including Card Sorting, and Prototype Testing.
It’s research analysis, accelerated, with more powerful AI enhancements coming soon.
Whether you’re designing a new IA, testing labels, or planning your next product page, Great Question makes it easy to launch and learn from card sorts. And now, faster to analyze with the assistance of AI.
👉 Book a demo
👉 Try Card Sorting free
We built this feature to bring card sorting out of isolation and into your complete research system. So every card sort becomes part of a connected, reusable body of research.
Jack is the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.