LIVE WORKSHOP: Becoming AI-Native in Research Part 2 - Register now for September 16
Join us Oct. 23!
Features
Recruit
External Candidates
Recruit from a panel of 6M+ B2B & B2C participants.
Customers & Users
Recruit customers & users to participate in research.
Panel Management
Manage your panel with filters, eligibility rules & more.
Research Calendar
Schedule 1:1, collective, or round-robin user interviews.
Research Incentives
Automatically pay research incentives to participants.
Conduct
User Interviews
Run best-in-class user interviews at scale.
Prototype Testing
Test Figma prototypes with users on desktop or mobile.
Card Sorting
See how users group & label content in your product.
Tree Testing
Validate your product's information architecture.
Other Methods
Surveys, focus groups, online tasks & more.
Analyze & Share
Great Question AI
Level up your synthesis with advanced AI features.
Research Repository
Keep all your research in one secure place.
Research Synthesis
Turn raw research data into easy-to-share insights.
Highlight Reels
Clip videos to easily share insights with your team.
Observer Rooms
Invite your team to join live research sessions.
NEW
AI Moderated Interviews
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now in beta.
Solutions
Resources
Use cases
Researchers
Recruit, pick your method and analyze.
Product managers
Work customer feedback into your roadmap.
ResearchOps
Complete more research projects faster.
Resources
Blog
The latest industry news, updates and info.
PWDR Conf
Access all speaker sessions from our virtual conference.
UX research templates
Survey and interview templates for speedy setup.
Company
About us
Our mission, team, values and jobs.
Customer stories
Learn how our customers are delivering impact via research.
Help center
Access support articles as you streamline research.
2025 State of UX Research Democratization
We surveyed 300+ UX Research professionals from 34 countries about democratization. Here's what we found.
Dismiss
Changelog
Pricing
Log in
Log in
Book a meeting
Features
Overview
Why Great Question?
Governance & Security
Integrations
Recruit
Customers & Users
External Recruitment
Panel Management
Study Management
Research
Surveys
Interviews
Prototype Testing
Card Sorting
Tree Testing
Concealed Identity Studies
Analyze & Share
AI Insights
AI Repository
Share Results
MCP
NEW
Agentic AI Moderation
NEW!
Extend qualitative research beyond limits with the reach of a survey and the depth of an interview. Now available.
See it now!
Solutions
Great Question For:
Designers
Product Managers
Researchers
Research Ops
Marketers
Use Cases
Validate product ideas fast
Test designs with real users
Run strategic research initiatives
Scale research across teams
Ultimate guide to UX Research with MCP
Learn how to use MCP's with your UX research workflows.
Get the guide
Resources
Learn
Blog
Live Events
Tools
See all resources
UX Resources
AI Research Toolkit
Report: Product Builders and AI
Find your Validation Style Quiz
NEW
Ultimate guide to MCP for UX Researchers
Company
About Us
Customer stories
Help center
Free AI Research Toolkit
NEW
Ready-to-use Claude skills, copy-paste prompts, MCP integrations, and workflows built by practitioners.
Get the toolkit
Enterprise
Pricing
Log in
Book a demo
Great Question Blog
Get great UX research reads & resources in your inbox once a month.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Product Release Roundup: May 2026
New to Great Question in May: a more powerful MCP, Follow Me Homes, and concealed identity studies
Andrea Skarica
Product Marketing & Growth
Subscribe to the Great Question newsletter
Get great UX research reads and resources sent to your inbox every other Friday morning.
Thank you! Please check your email to confirm your subscription.
Oops! Something went wrong while submitting the form.
Tania Clarke
Great Question now has its own agentic moderator
Tania Clarke
August 20, 2026
Tania Clarke
Great Question AI: the research platform your AI can actually run
Tania Clarke
August 9, 2026
Carly Hartshorn
Best user research tools in 2026: 22 platforms compared
Carly Hartshorn
August 4, 2026
Tania Clarke
Product feedback tools: 9 platforms to collect and act on customer insights in 2026
Tania Clarke
August 3, 2026
Maria Panagiotidi
When research participants aren't who they say they are
Maria Panagiotidi
August 3, 2026
Andrea Skarica
The AI vs. human dilemma: How to make the right call for research
Andrea Skarica
August 2, 2026
Tania Clarke
UX research methods: The complete guide for 2026
Tania Clarke
July 27, 2026
Tania Clarke
New AI user research tools and features - updated monthly!
Tania Clarke
July 22, 2026
Harri Thomas
Drowning in data, starving for insight: how to actually understand the "why"
Harri Thomas
July 21, 2026
Tania Clarke
17 Claude skills that turn AI into your UX research assistant
Tania Clarke
July 15, 2026
Tania Clarke
Contextual inquiry: what it is and when to use it
Tania Clarke
July 7, 2026
Tania Clarke
How to protect PII in your research operations
Tania Clarke
July 7, 2026
Harri Thomas
When AI removes the handoff between research, design, and engineering
Harri Thomas
July 6, 2026
Andrea Skarica
Usability testing: Methods, questions, examples & more
Andrea Skarica
July 1, 2026
Harri Thomas
Research panel migration: a best practices guide
Harri Thomas
June 30, 2026
Next